Basic Website Monitoring
Even those who don’t have a specific budget for SEO are able to carry out some simple tasks to produce results. At the most basic level, it’s clear that there are a number of tools that will enable you to monitor performance levels.
Uptime Monitoring
When customers arrive at your site, what are they presented with? The importance of selecting a reputable hosting company is easily overlooked and you may be relying on stats that suggest that your site is available 99% of the time.
But how do you really know? It’s vital that you keep an eye on the uptime of your site. The reality, however, is that you can’t be checking it every minute of the day. There are, however, a number of automated systems that can help.
You can use software to constantly check the site and to notify you when there’s a problem. A number of companies offer a free trial (Periscope is one such example).
Analytics
How do visitors reach your site and what do they do once they are there? These are two basic questions that you’ll want to answer.
Fortunately, a good quality Analytics package will allow you to do so and a lot more besides. So which package should you opt for?
Google Analytics is the software of choice for many. It’s comprehensive and is also free to use, making it an obvious choice. Installation is fairly easy too.
Google Webmaster Tools
If you’re relying on organic search engine traffic, then it makes a lot of sense to confirm that all is well with your site, at least as far as Google is concerned.
The Webmaster Tools feature is easy to use – it’s particularly useful for identifying specific problems with the site, such as broken links that may lead to crawl errors.
The above 3 solutions will ensure that you have some level of website monitoring in place. The associated cost is minimal, but there’s plenty for you to gain.
Is there more that you could do? You’ll certainly find that there are numerous packages on the market – it’s really a question of looking at how much you’re willing to invest.
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