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Top Questions For Your Google AdWords Manager


Top Questions For Your Google AdWords Manager

Google AdWords is a sure way to get your business noticed and to develop it into a successful leader in your market. Your business’ ad will be listed in one of the world’s leading search engines and on popular, relevant web pages where it will be seen by millions of people every day. This is an easy way to increase sales and build your brand.

Many small business owners still don’t know what Google AdWords is or what it can do for their business. Some think that it is too complicated to use or that using Google Ads won’t fit within their budget. If you haven’t tried Google AdWords for your business yet, do some research online and find an experienced Google Ads manager that can answer your questions and help you decide if Google Ads is right for you.

In this article, we are going to first take a quick look at just what Google AdWords is and what it can do for your business and then look at some of the questions you should be asking your Google AdWords manager once you decide to use it.

What is Google AdWords?

Google AdWords is defined by Wikipedia as “an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users.” It is based on both cookies and keywords and Google uses these two factors to place ads on pages where they think it will be the most relevant. When a user clicks on the ad, the advertiser pays a predetermined fee. Partner websites can also receive a portion of the generated income.

What to Ask Your Google AdWords Manager

Now that you understand just what Google AdWords is and how it works, let’s take a look at some important questions you should ask your Google Ads manager.

What is included in my Google AdWords campaign?

Before signing up with a Google AdWords service, be sure to know what their services included and know what your ad campaign provides.

Will the company set up your account and manage it?

Full service Google AdWords campaigns are often the easiest for new business owners. That way, there are less mistakes made due to inexperience and many services will provide a monthly report with easy-to-read metrics that you can understand.

Who will manage my account?

With some marketing agencies, the work will be outsourced to cheaper labour. Ask your Google AdWords manager who will actually be in charge of your account and how you can contact them.

What is your communication process like?

Communication with your Google Ads manager is important. Without out, you might be left wondering how your campaign is doing or you might not be able to make changes during the campaign that could affect your business.

What will be the first step when creating an account?

Ask how their service works and what is expected of you when you create your account with them. Understanding Google AdWords services is as important as understanding your role in your ad campaign.

How often will I receive a report?

Many digital marketing agencies will provide Google AdWords reports monthly in an easy-to-read PDF format. You should receive data for each Campaign, Ad Group, Ad and your Keywords.

How do you measure campaign success?

Most Google AdWords managers measure the success of their campaigns by click-through-rate (CTR) and conversions. A conversion can include a completed form, a download or a sale. Be sure to define this with your Google AdWords manager at the beginning of your campaign.

What is your bidding and budget strategy?

Your Google AdWords campaign should be completely customised to your goals and your budget. When you sign up for a Google AdWords campaign, be sure to tell your Google Ads manager what these factors are so they can create a campaign that works for you.

How do you conduct keyword research?

Google AdWords managers use a wide range of effective keyword research tools designed specifically to find relevant, high-traffic keywords or variations of your existing keywords. Google Analytics can also be used to find keywords and negative keywords to ensure the success of your Google AdWords campaign.

Can you provide examples of your track record?

Your Google AdWords manager should have a list of satisfied clients that he can provide and will even show you some examples of what Google Ads can do for your business.

Companies like Search South offer a wide range of Google AdWords and SEO services for today’s small to medium and enterprise level businesses. If you want to grow your business and are considering using Google AdWords, contact Search South and let one of their experts answer your questions and provide a no-obligation consultation today.


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Vanessa Simms
Vanessa writes on a range of subjects for the Search South blog, but has a strong focus on her core interest area of Google AdWords management best practices.