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Get a Better Return on Investment from Google Ads

get-a-better-return-on-investment

Get a Better Return on Investment from Google Ads

If you happen to be an AdWord campaign manager, then you must be spending a lot of time looking for the best ways to enhance your Return on Investment (ROI). The good news is that after spending many years or months looking for information on how to become better at investing wisely on Google AdWords, you came across this piece. Now, there are a few, success-guaranteed tactics that can be employed successfully to help you get the best from your website, courtesy of AdWords.

While enhancing the placement of your keywords in the website remains one of the fundamental ways to increase your ROI, it also depends significantly on whether you understand the key ingredients that should be used on your site to maximize the rate of returns within a given period. Therefore, before you start looking to for an edge to increase; you must also understand what is needed as an online investor.

1.     Consider the Income Level of the Target Consumers

When it comes to PPC, you need to consider the clients who can afford your products and services. Once you understand their income levels, you can quickly devise a plan to target them. There is a process to help you know the average income levels of the people purchasing from your site. With this information, you will know how to target your audience to improve your ROI. Here are a few tactics to help you determine the income level of people who are buying most of your products online:

·        Income Filtering

While targeting the B2B customers using PPC, we could only guess the nature of our clients by looking at what they type on the search engine. However, in B2B, it is easy and demanded in most instances to get a healthy return from the effort and expenses you incur on the campaign.

·        Use the Manual Way

If you fall into the category of a local business; then it is advisable to have a close look at your neighbourhoods and towns. You can then come up with a list of all locations in your field that are likely to bring in profitable consumers. The locations should be grouped according to type and category. It is possible to select an area by using Google’s location setting. You can prevent leakage by setting your location targeting setting to “people in my targeted location.”

·        The Automatic Way

If you have been running this campaign for a long time, you know that some products and services are more profitable than others. If you are carrying out national campaigns, you can easily break down your targeted clients by income classes by using the “local groups” setting in the menu.

2. Use Dynamic Keyword Insertion in Ad Headlines

Dynamic Keyword Insertion (DKI) remains a controversial topic among seasoned campaign managers. Depending on how you use it, you can get worse leads, or even obtain many leads overall, more so in areas where the keywords are tightly packed together that disassembling them is a problem.

This method works perfectly well if you figure out how to disguise them. The dynamic keyword insertion dupes the web searcher into confusing them with normal, relevant ads. Unless you can use them to form false reality, then there is no point in using them as your efforts will not yield desired results.

3. Align Landing Pages to Your Ads

Google highly recommends that campaign managers create their own custom landing pages for their ads. If you have an aligned page, it will provide your clicker with a pleasurable landing experience, which is essential for your site. For you to generate as many clicks as possible, you want to employ this seamless transition.

Any experienced campaign manager will inform you that the time, effort, and money spent on assigning landing pages to your site are worth it. Also, the chances are that your competitors are not creating landing pages, which is why it is an opportunity that is worth grabbing.

In case the ad provides a 20% discount, the landing page should have a visible button to help redeem it. Every other aspect of the page should have a close relationship with the ad and its offer, hence the amount of ROI you will get.

However, if the ad is all about dentists in a given location, then you should avoid sending all the ads that aim at addressing lawyers, chiropractors, and nutritionists to the same page. This is because you can create a landing page for each one of them so that you get to connect with them easily.

4. Match Keywords to Client’s Journey

If you are just using keywords without thinking about how well they align with the keyword searches, then you will struggle a lot to get a reasonable AdWords ROI. It is essential to ensure that the keywords are relevant to your ad, which then tallies with your landing page. Unless you understand your buyer’s journey, you will not be able to do this. This means you should know what they are looking for, and then show the solutions that your product and services can provide.

Therefore, you can build awareness by identifying the best way that you can reach your clients online. After you have located and spread the word to your buyers, they are now thinking about buying your products, which they might either do now or later. This is the right stage that you need to entice your potential buyer with an offer so that you lure them into buying. Find the right words to use so that you command the attention of your clients online.

Final Thoughts

Getting an AdWord ROI requires hard work, dedication, and patience. Above all, you should put on your research armour and find out what is doing well in the current market. Once you have understood the nature of your target clients in terms of financial class, you can find the right way to handle them.

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Peter Johnson
Peter is a Google AdWords specialist, with associated skills in Bing Ads, Twitter Ads and Facebook Advertising.