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Are you out of the loop on the latest developments in the world of Google AdWords? Allow us to get you back in that loop, with our summary of new features, integrations and policy changes from the past few weeks. Google Optimize Integration The Google Optimize platform allows website owners to make the visitor experience more personalised. It enables a review of current on-site behaviour and provides the tools that are needed to make changes. Those changes could...

Employing Google AdWords to increase your sales is a tried and tested tool in everyone’s marketing arsenal. However, it doesn’t always go quite as planned. When you’ve invested heavily in advertising on AdWords but are failing to see the difference in your bottom line, it’s a highly frustrating situation. Even worse, when your ad impressions are good and the clicks are happening, but those clicks are not translating into sales, your campaign is costing you money for...

There is no denying that Google ads are a great way for businesses to tap into new and previously unexplored sources of traffic to their website, increase awareness of their brand and ultimately make more sales. But as competition for keywords increase and so too do the winning bid prices, smart businesses are always looking to get more for their money when it comes to their Google ads. Much of this can come down to the bid...

Search presents an ever-changing landscape, offering new challenges and a diverse set of opportunities on a daily basis. In this research piece, we consider the latest trends in relation to lead generation using Google AdWords. What changes do you need to make, in order to stay multiple steps ahead of the competition? The importance of mobile Right now, if you’re not getting mobile right, then you’re losing out on business. Back in May 2015, Google announced that the...

Sometimes Google AdWords improvements are rolled out so quietly that it can be easy to miss them. Had you, for instance, noticed the all new and improved sitelinks experience? In fairness, if you don't happen to pay close attention to AdWords listings when browsing using a mobile device, then these changes may have passed you by. The increase in mobile searches has been having quite an impact on various elements of Google's services. Their own data points...

The world of Google AdWords has seen some pretty big changes in the past few years. The system has certainly become more complex over time, meaning that specialist insight has become increasingly valuable. At present, Google are shouting loudly about the emergence of two new tools. We've taken a closer look. The headline news here is that integrations with both Google Optimize and Google Surveys 360 are on their way for Google AdWords advertisers, but what will...

I was putting together a piece the other day, where I mentioned Google's original shopping comparison platform: Froogle. Do you remember Froogle? For some, there may be a distant memory. Others may not have any recollection of it at all. But Froogle formed the basis of what has now become Google Shopping, a tool that seems to be going from strength to strength. Today, we're putting Google Shopping under the microscope. What's the current situation? Google operates in...

We've seen a lot of AdWords accounts over the years and we've seen a lot of problems too! In this article, we take a look at some of the most frequently observed pitfalls. When clients approach us to manage a Google AdWords account, it's typically due to one of a few scenarios: They are going to be using AdWords for the first time and wisely want the account set-up and optimised by someone who knows what they're...

Merkle produce a quarterly digital marketing report, examining the state of the industry and identifying benchmarks. The report for the first quarter of 2017 runs to 28 pages. We’ve read it, so that you don’t have to! Here’s our summary: Google AdWords spend increased by 21% in the first quarter of 2017 on a year-on-year basis, representing a slightly faster rate of increase than was seen in the first quarter of 2016. As we’ve reported elsewhere, the...

The first step when launching a new Google AdWords campaign is to decide on the core settings. In this blog post, we take a closer look at each of the individual settings in turn, offering guidance on selections that are right for your particular campaign. Campaign types The campaign type that you choose should reflect your marketing goals. If you are looking to target those individuals who are searching for your products or services, then the best option...