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We'd love to hear from you and we're always happy to offer our thoughts on how we can help to improve your business.

01962 736372

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Alresford, Hampshire

01962 736372 or 0207 9932096

London & Hampshire

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The first step when launching a new Google AdWords campaign is to decide on the core settings. In this blog post, we take a closer look at each of the individual settings in turn, offering guidance on selections that are right for your particular campaign. Campaign types The campaign type that you choose should reflect your marketing goals. If you are looking to target those individuals who are searching for your products or services, then the best option...

For those running retail operations, UK Bank Holidays can be a big deal. But those who aren't involved in retail know this to be true too: just try visiting a DIY superstore or a garden centre this Bank Holiday weekend! Information from Google on the May Day Bank Holiday weekend of 2015 demonstrates this pretty well: But such increases aren't only useful if you can take advantage of them. So how can you make the most of...

Bing has annouced the rollout of three new features shopping campaigns this week, as reported over at Search Engine Land. These updates are as follows: Inventory update feeds Probably the most useful of the three, this new functionality means it will no longer be necessary to update the entire Bing shopping feed every time a product goes out of stock, or you make a price change. Instead, it will be possible to make supplemental feeds available, either via...

If you're looking to run a Pay Per Click (PPC) campaign in Southampton, then there are various options available to you. Let's take a closer look at the platforms that you can use, together with the best approaches for delivering results that are tailored to the needs of your business? PPC advertising explained We all know that an increasing number of purchases are being made online, meaning that visibility in this area is critical for most businesses. When...

2017 appears to be the year of fake news, with the phenomenon capturing numerous news headlines during the first few months of the new year. Google, the search engine giant, have found themselves caught up in the midst of this particular story. With some larger brands pulling advertising and policy-makers taking aim at those publishing content that is seen to be false, or particularly unpleasant, many of the world’s leading search engines, social media companies and publishers...

Do you want your business to be the next Coca Cola or Google? We love it when clients think big, but we’re also endlessly encountering businesses that are finding success targeting sectors that appear to be small. Creating a leading search engine, or an incredibly popular soft drink that can be sold to the masses, certainly provides one route to success. But there’s a lot to be said for being a big fish in a small pond....

Many digital marketing agency clients seek out a local agency and we find this to be the case with SEO Hampshire requirements. There's a lot of sense to such an approach, since a local agency will often have an understanding of the market, an insight into the competition being faced and the ability to meet face-to-face more easily. We're fortunate to pick up referrals and word of mouth recommendations too, which also tends to mean that businesses...

We're pleased to confirm our continuing support of Circus Starr, with the not-for-profit organisation reaching its 30th anniversary year. Established in 1987, the touring circus provides free seats for disadvantaged, vulnerable or disabled children. The Big Top Tour this year will be returning to Southampton in the Spring. Each year, more than £1.3 million worth of free tickets are distributed to children, their families and to community groups. Additional fund-raising has enabled local charities to benefit from some £900,000 worth...

Understanding latest trends can have a huge impact upon the direction of your business. The ability to identify changes in consumer behaviour at an early stage, for example, may allow you to alter approach before competitors do so. In today’s connected world, it might be argued that data of all sorts has never been more widely available. Yet, those providing reliable sources of data remain very much in demand. In this research piece, we set out to...

Increasing online visibility can have a dramatic impact upon your business, but how should you prioritise the budget that you have available? There are a number of channels that you can seek to use, but may small business owners wonder whether they should focus on paid search or search engine optimisation. We thought that we'd begin the week by taking a closer look at the pros and cons of these two approaches. What's the difference? Paid search refers...