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Author: Peter Johnson

The 4 major common Google Ads mistakes and How to Avoid them If you have not been using Google Ads for your business, then you are missing on such a great opportunity to drive tremendous traffic to your business. Ads work quite effectively for most businesses since every click translates to a new visitor who is a potential client. However, there are a number of businesses no matter how much they invest in Google Ads, it still...

Dynamic Search Ads (DSAs) have been available to advertisers since 2011, but in July 2018, Google redesigned the algorithm, taking the power of keyword control away from marketers. However, this move did not make DSAs any less important for online advertisers. In fact, they improved targeting for ads. Dynamic Search Ads increase the coverage of queries to capture what keyword ads may have missed. DSAs use the content of a website to generate the headline and...

Google Ads Academy is a quick training program that offers the skills you need to succeed in creating and placing successful Google Ads. On completion of the course, you gain knowledge in Google Ads. It is also a standard way to prove your level of knowledge in Google Ads as a marketer. The short course is essential for any marketer who wants to gain digital skills and improve the performance of his or her ads. Google...

Google has millions of websites that provide companies an excellent platform for advertising business. This was the premise for developing Google Display Ads. The ads are made of visual banner advertisements displayed on advertising-supported sites. Google Display Ads are part of the broader Google Display Network that is made up of Display Network and the Search Network. While the Display Network is believed to reach more than 90% of internet users, many businesses are still hesitant...

Google Ads Express is a stripped-down version of Google Adwords, designed as a simplified package for businesses who want to start quickly. Google says it is ideal for business owners without much time to micromanage their online advertising. This probably seems like a great deal to small businesses who are strapped for time and manpower. It's as straightforward as setting up an ad, writing a three line description of your company, and then Google will handle everything...

Before making a hotel booking, most travellers do thorough research on Google. And, when it comes to traffic, Google exceeds any of the major OTA (Online Travel Agency) searches. It accounts for about 77% of the global search traffic. And, although only a small percentage of the 4.5 billion daily searches performed on Google are for accommodation or travel, the numbers are still high for Google's Hotel Ads meta-search product. We'll take an in-depth look at Google Hotel...

2018 Black Friday has been eventful especially since massive fails in most online stores characterized it. This is owed to the fact that a majority of retailers felt that last years' success would spill over to this year without them making any considerable efforts to up their game. Contrary to this expectation, some stores had failed in several aspects. As such, they experienced a drop in the profits even with people buying several items from them. However,...

Advertisers should be very happy about the open competition between Google and Facebook since it encourages both companies to up their game. Even though Google probably has the edge right now (since it's no secret that Facebook itself is struggling and heavily dependent on Instagram), Facebook is still putting up enough of a fight to encourage Google to stay on point as has been demonstrated by the latest changes to Google Ads. Here is a quick...

Many online business owners may be persuaded to spend money on advertising and marketing activities; however, without monitoring the impact of marketing, the investment is akin to a stab in the dark. The current financial analysis methodologies have been developed for conventional brick and mortar business models, however, the underlying concepts can be adapted to suit online businesses. What Metrics Should Be Monitored? Metrics are the standards or factors of measurement, which the performance of the business is...

Most marketers and business owners have a more is better approach to the keywords used in their Google Ad Words campaigns. Although you should experiment with multiple keywords, you should never jam them all into a single ad group. Not only will your Cost Per Acquisition (CPA) and Cost Per Click (CPC) rates hit the roof but you'll also drastically decrease your Quality Score (QS). Is there a magic formula when it comes to how many keywords you should include in your Google AdWords campaigns?...