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Author: Peter Johnson

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Google Ads, Google Adwords, Google Adwords Guide, Paid Marketing, PPC

Building a Google Ad campaign account is not as frightening as you may assume. It is true that the interface may pose some navigation challenges, but with the right guidance, you should not encounter any major issues. Keep in mind that your account structure is not a permanent thing. The structure will continue to evolve as time goes by. What Does Proper Structuring Involve? You need to have a good understanding of all the components involved in the...

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Landing Pages, PPC, PPC Metrics

Creating an effective landing page for a Pay Per Click (PPC) campaign that persuades visitors to follow through with a Call To Action (CTA) can produce positive results for as much as two to three years. After that time, analytics will typically indicate a serious decline in conversions. As a landing page is a vital component of any marketer's advertising strategy and profits, it's important to conduct a review as honestly as possible to identify the...

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Google Ads, PPC, PPC Metrics

As the world relies on the internet for virtually everything, Google Ads has undoubtedly become one of the most popular online platforms for generating interest in goods and services. It gives businesses tons of great ways to market themselves online and reach out to a larger audience. How Do They Work? Google offers advertisements that appear in their search results with the use of Google Ads. These Ads work on an auction system, whereby advertisers bid on specific...

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Bing, Paid Marketing, PPC

A good number of businesses use Google Ads platform for online advertising. However, Bing offers an alternative and is advantageous in many ways. Given that Google is the leader in the online advertising platforms with products like Pay Per Click, it tends to be very expensive especially on keywords that have a lot of competition. Therefore, most businesses are not able to advertise effectively using these keywords. On average, you will find the cost of a click...

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Conversion Rates, Ecommerce, Google Ads

Most marketers or at least a good number are familiar with PPC advertising. Pay per click tracking involves evaluating the performance of your marketing campaigns. You can only be sure that your ad spend is making a difference to your bottom-line by tracking results. It means paying extra attention to key metrics including click-through rates, cost per conversion, cost per click, the quality score, and the total cost. Understanding where you stand compared to other benchmarks gives...

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Business, Google, Google Ads

The 4 major common Google Ads mistakes and How to Avoid them If you have not been using Google Ads for your business, then you are missing on such a great opportunity to drive tremendous traffic to your business. Ads work quite effectively for most businesses since every click translates to a new visitor who is a potential client. However, there are a number of businesses no matter how much they invest in Google Ads, it still...

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Google Ads, Google Adwords, Google Adwords Guide

Dynamic Search Ads (DSAs) have been available to advertisers since 2011, but in July 2018, Google redesigned the algorithm, taking the power of keyword control away from marketers. However, this move did not make DSAs any less important for online advertisers. In fact, they improved targeting for ads. Dynamic Search Ads increase the coverage of queries to capture what keyword ads may have missed. DSAs use the content of a website to generate the headline and...

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Google Ads

Google Ads Academy is a quick training program that offers the skills you need to succeed in creating and placing successful Google Ads. On completion of the course, you gain knowledge in Google Ads. It is also a standard way to prove your level of knowledge in Google Ads as a marketer. The short course is essential for any marketer who wants to gain digital skills and improve the performance of his or her ads. Google...

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Display Ads, Google Ads, Google Adwords

Google has millions of websites that provide companies an excellent platform for advertising business. This was the premise for developing Google Display Ads. The ads are made of visual banner advertisements displayed on advertising-supported sites. Google Display Ads are part of the broader Google Display Network that is made up of Display Network and the Search Network. While the Display Network is believed to reach more than 90% of internet users, many businesses are still hesitant...

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Google Ads, Google Ads Express, Google Adwords, Google Adwords Guide

Google Ads Express is a stripped-down version of Google Adwords, designed as a simplified package for businesses who want to start quickly. Google says it is ideal for business owners without much time to micromanage their online advertising. This probably seems like a great deal to small businesses who are strapped for time and manpower. It's as straightforward as setting up an ad, writing a three line description of your company, and then Google will handle everything...

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