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Author: Vanessa Simms

The world is currently battling the Corona Virus pandemic that has spread rapidly across the world within a few months. Societies have had to adapt to new ways of life with authorities locking down many industries and restricting international travel. Life as we knew it has changed rapidly with people encouraged to wear face masks when out in public and observe social distancing where possible. With these changes, some businesses have been adversely affected. Many industries have...

A Google Ads Quality Score is an assessment of the performance, relevance, and quality of your ads in the pay-per-click (PPC) advertising platform. Quality Score has an effect of your cost per action and the position of your ads the Google Quality Score determines the profitability and success of your PPC. Better management and organization of Google Ads campaign can raise your Quality Score in a number of ways. You can take control over your quality score...

Google shopping campaign is significant to anyone running an e-commerce website. With a proper setup, the shopping campaign can make your products much more visible on the internet, and this will help you attract prospective customers. The campaigns display your products to internet users after a search for a particular word is initiated by the internet user. This means that they can view what you are offering on the Google results page and if it pleases...

Maybe you are wondering if Google Callout Extensions are helpful for your ad campaign. If that’s the case, you have come to the right place. No matter how great you are at creating awareness and impressions among your target audience, the chances are that you won’t get much from it. You are likely to miss meaningful conversion and revenue. Now there is a better way to take your products and services to the top of Google’s Search...

When it comes to marketing and/or advertising an online business, there are a few things that you will need to prioritize. But as you do this, you should also take into account the kind of ROI (return on investment) you will get from your campaign. It is especially true if you will spend some money on different forms of advertising. If you notice a decline in the performance of your Google Ads, you can institute some minor...

LinkedIn is a digital social platform designed for professional networking. While this social networking platform is commonly used in building professional connections, it is also a very useful advertising tool. In addition to having other online marketing tools such as Google, Twitter, and Facebook, marketers can also use LinkedIn as an advertising tool. LinkedIn provides an audience with business professional from different sectors. Therefore, marketers who would like their adverts to reach business professionals can use LinkedIn...

PPC and SEO have been the most utilised components when it comes to creating traffic, likes, followers, and buyers. However, little is done on the About Us page. This particular page is very important since it gives the company or business an excellent opportunity to sell itself to potential customers. It is of great essence that the About Us page does not act as an additional blank script to be filled with unnecessary remarks. To be...

Creating PPC's Ad words Ad copy goes beyond writing them as they are, including the feature words and a call to action. Many people running PPC accounts fail to think in between the lines, which affects the effectiveness of Ad copy variations. So how does one improve their current PPC Ad copy variations? The Secret behind Creating Amazing Ad Copy First and foremost, you need to know how to do it right so that you can improve or...

One metric that all advertisers ought to consider working with is the CTR (Click Through Rate) of their AdWords advertisements. While it is still fine if you do not consider it an important performance indicator, it can help you know whether the strategies you have employed in your campaign are working. It provides insight into whether the campaign optimization strategies in use are heading in the right direction. The following are ways to increase your Google Ads...

Would you like to use Google Ads effectively within your B2B environment to grow your business, but you just don't know where to start? Maybe you've already run a campaign or two, but you're not sure why they didn't bring in more leads, or whether you were missing a key step in the process. Worry no more! Here you'll find a complete guide to using Google Ads successfully to draw in new clients and provide a...