Contact Us
We'd love to hear from you and we're always happy to offer our thoughts on how we can help to improve your business.

01962 736372

contact@search-south.com

Alresford, Hampshire

01962 736372 or 0207 9932096

London & Hampshire

Top

Conversion Rates

Many online business owners may be persuaded to spend money on advertising and marketing activities; however, without monitoring the impact of marketing, the investment is akin to a stab in the dark. The current financial analysis methodologies have been developed for conventional brick and mortar business models, however, the underlying concepts can be adapted to suit online businesses. What Metrics Should Be Monitored? Metrics are the standards or factors of measurement, which the performance of the business is...

Your landing page can be the hero of your marketing campaign. Regardless of the channel or content you are working with, a solid, high performing landing page will get your campaign goals nailed down perfectly. As they play such an important role in the marketing mix, having effective landing pages becomes vitally important to your campaigns. Minor landing page improvements which increase conversions by just a fraction of a percent can positively affect your bottom line, so...

Are you out of the loop on the latest developments in the world of Google AdWords? Allow us to get you back in that loop, with our summary of new features, integrations and policy changes from the past few weeks. Google Optimize Integration The Google Optimize platform allows website owners to make the visitor experience more personalised. It enables a review of current on-site behaviour and provides the tools that are needed to make changes. Those changes could...

Employing Google AdWords to increase your sales is a tried and tested tool in everyone’s marketing arsenal. However, it doesn’t always go quite as planned. When you’ve invested heavily in advertising on AdWords but are failing to see the difference in your bottom line, it’s a highly frustrating situation. Even worse, when your ad impressions are good and the clicks are happening, but those clicks are not translating into sales, your campaign is costing you money for...

Unfortunately and inevitably people will always leave your website at some point. However awesome your site is, however low your bounce rate is and however well geared your content and design is to keep people engaged…people will still leave eventually. Betting is you have spent a lot of time working out how to get people to take actions whilst they are on your website, either through clear calls to action or attention-grabbing popups. But what about when...

To your Average Joe, landing pages can seem like a pretty simple tool to use. You simply create a page that has all the most relevant information on it, direct loads of traffic to it and watch the sales/conversions roll through the door. But if you have ever actually created a landing page and measured the results (betting is you have), then you will be well aware it isn’t just that simple. There are loads of elements...