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Google Ads

Google ad campaigns are among the best way to generate online traffic towards a website or online business. When used appropriately, Google ads can double traffic and revenue. However, you need to monitor your ads to know whether they are working or not. Inadequate monitoring of the performance of the ads can lead to losses. It is essential to continually evaluate the ROI of your Google ads because there is no notification for non-performing announcements. Here...

In 2013, Google launched Remarketing Lists for Search Ads (RLSAs). The system offers a refined, in-depth search strategy for marketers and enables them to specifically target their website's visitors with the most promising conversion rates. In the regular search engine procedures your keywords, bids and advertising texts are uniformly constructed for every visitor who is searching for your products. With a Google RLSA campaign you can customise your marketing strategy by using specific keywords, higher bids...

Google AdWords remarketing is a type of online advertising allowing you, the website owner, to display targeted ads to users who've already spent time on your website. Your previous website visitors will be shown these ads while they're online browsing, streaming videos on YouTube or catching up on the news. This means that users are reminded of your brand, based on the fact that they've checked it out before. Remarketing encourages them to reconnect with your...

Maybe you are wondering if Google Callout Extensions are helpful for your ad campaign. If that’s the case, you have come to the right place. No matter how great you are at creating awareness and impressions among your target audience, the chances are that you won’t get much from it. You are likely to miss meaningful conversion and revenue. Now there is a better way to take your products and services to the top of Google’s Search...

The two most important things for every Google AdWords account are increasing your conversion rate and reducing the cost of each conversion. Investing more money helps with the former but without the latter, your business will lose money overall. To help prevent that, these tips will teach you how to make your AdWords investment work harder on your behalf so you can earn more without spending more. Work Backwards from the Point of Purchase Working backwards, or reverse engineering...

When it comes to marketing and/or advertising an online business, there are a few things that you will need to prioritize. But as you do this, you should also take into account the kind of ROI (return on investment) you will get from your campaign. It is especially true if you will spend some money on different forms of advertising. If you notice a decline in the performance of your Google Ads, you can institute some minor...

Advertising an online business has now been simplified thanks to market evolution. You can now make use of the Google AdWords platform to showcase your business to the world. However, things are not always a walk in the park; you will not always get the massive traffic your competitors are enjoying unless you change your AdWords campaign strategy. So, is your Google Ads Campaign running out of steam? Follow these tips to boost your AdWords campaign...

AdWords has grown to one of the most reliable tools for the generation of sales leads in online marketing. However, not every advertiser enjoys the benefits of investing in this platform. Do you fall into this category, or you want to improve your ROI? A few tricks can help you achieve your desired goal. Here are sure tips on the clever ways to take your adverts to the next level with AdWords. Understand How Google AdWords Works AdWords is...

Using Google AdWords is an excellent ways to drive your sales of products or services quickly and effectively. However, there's a way to increase your revenue by implementing one simple AdWords change: This is known as a SKAG. A SKAG is a single keyword ad group, targeting single keyword variations as opposed to sticking to the AdWords setup guide and using multiple keywords in each ad group. The SKAG method basically targets a single keyword in each individual...

Negative keywords play a significant role in the success of any marketing campaign because they help advertisers target the right people who are interested in their ads. It is a type of keyword that hinders your ad from being initiated by a specific word or phrase. When setting up your first ad campaign, you should consider applying negative keywords as they save on budget, thus increasing your Return on Investment. When using negative keywords, it is essential...