Google Ads

May 10, 2023

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Decoding Keyword Match Types in Google Ads: Strategic Insights and Recommendations

So, you're looking to get your head around this whole Google Ads thing, right? Well, there's this super important concept you've gotta know - Keyword Match Types. They're like the secret sauce that can make or break your ad campaigns. In this article, we're going to chat about the different types of keyword matches that Google Ads offers and when it's a good idea to use them. So, get comfortable, grab a cup of coffee, and...

by Peter Johnson

Conversion Rates in Google Ads

April 26, 2023

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Conversion Rates, Google Ads

The Importance of Conversion Rates in Google Ads and Their Impact on Your Business

In the world of digital marketing, Google Ads has emerged as one of the most powerful tools for driving website traffic, generating leads, and ultimately increasing revenue. Despite the countless metrics that marketers can analyze, one of the most crucial aspects to focus on is the conversion rate. This article will explore the significance of conversion rates within Google Ads, why they matter, and how they can impact your business. Understanding Conversion Rates in Google Ads Before diving...

by Keith Barrett

April 25, 2023

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Google Ads, Paid Marketing, PPC, SEO

Paid Search Versus Organic Search: Using Your Budget Effectively

Should you focus your digital marketing budget on paid search, or organic search? Or maybe a bit of both? We take a closer look at the pros and cons of pay per click (PPC) solutions and search engine optimisation (SEO) to help guide your marketing investment decisions. A Brief Explainer Let's start with a brief explanation of what we mean by paid search and organic search. If you're already well versed in the ins and outs of digital marketing,...

by Keith Barrett

Negative Keyword Matches

April 20, 2023

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Google, Google Ads, PPC

Use Negative Keywords To Reduce Your Google Ads Bill

We've been managing Google Ads (once called Google Adwords) accounts for more than 15 years. Over that time period, there have been huge changes to the way in which Google's advertising platform works. Don't worry - I'm not about to launch into a long list of all the changes that we've seen over the years!But I do want to focus on one area: negative keywords. This is part of a Google Ads account that can be...

by Keith Barrett

April 19, 2023

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Ecommerce, Google Ads

Google Ads Attribution: Understanding The Fundamentals

Google recently announced that some of their attribution models are "going away". This is news that many advertisers may have missed. Those who did see the announcement may well have found themselves thinking: "So what?" Attribution is a core concept in the world of digital marketing and it's all about trying to understand which channel (or even which individual ad) helped you to make a sale. Initially, in the early days of attribution, a basic model took...

by Keith Barrett

Google Ads Conversion Tracking

April 18, 2023

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Conversion Rates, Google Ads

Google Ads Conversion Tracking: Is It Working For You?

When you think about digital marketing, it may be the more glamorous elements that spring to mind: producing beautiful creative ads, or coming up with some unique words that immediately describe what your business has to offer. As important as those elements may be, it's sometimes the "run of the mill" stuff that can really make an ad account tick. Want to understand how to get conversion tracking working for you? Read on to learn more. In many...

by Keith Barrett

March 1, 2023

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Google Ads, PPC

The Pros and Cons of Performance Max in Google Ads for Ecommerce Store Owners

As an ecommerce store owner, leveraging Google Ads can be a powerful tool for driving traffic, increasing sales, and growing your business. One recent development in Google Ads is Performance Max, a campaign type designed to help businesses achieve better results across Google's various ad networks. In this article, we will discuss the pros and cons of using Performance Max for your ecommerce store, specifically delving into Shopping, Search, and Display listings. What is Performance Max? Performance Max...

by Peter Johnson

Exploring Keyword Match Types

February 28, 2023

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Google Ads: Exploring Keyword Match Types

Google Ads is one of the most popular advertising platforms available today, allowing businesses to reach their target audience through targeted ads. One of the key elements that make Google Ads effective is the use of keyword match types, which determine how broadly or narrowly ads will be matched to user search queries. In Google Ads, keyword match types refer to the different options that advertisers can choose from when selecting the keywords they want to target....

by Peter Johnson

Lower Google Ads CPA

February 23, 2023

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Google, Google Ads, Lead Generation

What Is The Best Way To Lower CPAs On Google Ads?

Cost Per Acquisition (CPA) is one of the most important metrics that advertisers measure when running campaigns on Google Ads. Lowering CPA is a critical goal for advertisers since it directly impacts their bottom line by increasing profits and ROI. There are several ways to lower CPAs on Google Ads, and in this article, we'll discuss some of the most effective strategies. Improve Ad Relevance One of the primary factors that determine the cost of advertising on...

by Peter Johnson

February 15, 2023

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Google Ads, PPC

Do people really click on Google Ads?

As a marketing agency owner, I've had many clients who have asked me the same question: "Do people really click on Google Ads?" It's a valid concern, as investing in Google Ads can be a significant expense. However, the short answer is yes, people do click on Google Ads. In fact, according to a survey by Clutch, 75% of people say paid search ads make it easier to find the information they are searching for on a...

by Keith Barrett

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