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Google Adwords Guide

Online marketing is all about bolstering clicks and maintaining a high click-through rate (CTR). As a small business owner, you may be cash-strapped when compared to big companies with large and widely saturated advertisement campaigns. The good news is that the online world works a little differently, allowing small digital businesses to go toe-to-toe with larger competitors for search page visibility. One of the key weapons in the digital marketing armoury is pay per click (PPC)...

Building a Google Ad campaign account is not as frightening as you may assume. It is true that the interface may pose some navigation challenges, but with the right guidance, you should not encounter any major issues. Keep in mind that your account structure is not a permanent thing. The structure will continue to evolve as time goes by. What Does Proper Structuring Involve? You need to have a good understanding of all the components involved in the...

Whether you are seeking to monetize your blog or watch your website ROI soar, Google ads are the way to go. It works by finding ads that are related to your content. Formerly known as AdWords, google ads use the pay per click (PPC) marketing strategy. There are various ways of targeting your ads depending on the type of your business. The platform comes with several tabs and options that can be rather overwhelming. In addition, AdWords...

Dynamic Search Ads (DSAs) have been available to advertisers since 2011, but in July 2018, Google redesigned the algorithm, taking the power of keyword control away from marketers. However, this move did not make DSAs any less important for online advertisers. In fact, they improved targeting for ads. Dynamic Search Ads increase the coverage of queries to capture what keyword ads may have missed. DSAs use the content of a website to generate the headline and...

Google Ads Express is a stripped-down version of Google Adwords, designed as a simplified package for businesses who want to start quickly. Google says it is ideal for business owners without much time to micromanage their online advertising. This probably seems like a great deal to small businesses who are strapped for time and manpower. It's as straightforward as setting up an ad, writing a three line description of your company, and then Google will handle everything...

Most marketers and business owners have a more is better approach to the keywords used in their Google Ad Words campaigns. Although you should experiment with multiple keywords, you should never jam them all into a single ad group. Not only will your Cost Per Acquisition (CPA) and Cost Per Click (CPC) rates hit the roof but you'll also drastically decrease your Quality Score (QS). Is there a magic formula when it comes to how many keywords you should include in your Google AdWords campaigns?...

Google Ads, formerly known as Google AdWords is Google’s web spanning ad network. Arguably one of the most sophisticated ad network ever to be developed, text, image and video ads can be put in front of a targeted audience based on their search intent and sites they have visited. Google Ads goes one step further and can put a sales and branding message in the palm of a potential customer or client’s hand via their phone. Google’s ad...

Remarketing is hailed by many marketers as the holy grail of targeted advertising. What better way to increase your conversions than to target those that have already engaged with your brand in some way. Having spent some time on your website or landing pages shows at least some legitimate interest in your brand or what you have on offer. By using smart tech from the likes of Google and Facebook you can gather data on these sites through...

Readers of this blog will be well aware that AdWords is a powerful tool that can bring a lot of quality traffic to your website. However, mindlessly throwing money at the platform is a sure-fire way to waste your marketing budget with little return on investment. Clever marketers are continuously trying to improve their ads, both to up their relevancy and lower the cost per click as well as to attract the right people to click...