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Google Adwords

Google Ads, formerly known as Google AdWords is Google’s web spanning ad network. Arguably one of the most sophisticated ad network ever to be developed, text, image and video ads can be put in front of a targeted audience based on their search intent and sites they have visited. Google Ads goes one step further and can put a sales and branding message in the palm of a potential customer or client’s hand via their phone. Google’s ad...

Google AdWords has changed. Since last month, Google have been transitioning those with AdWords accounts to a new interface to be known as Google Ads. But it isn’t just the name which has changed, the updated platform has a number of new tools, features and layouts. The update has been rolled out in a bid to provide advertisers with valuable insight, which combined with Artificial Intelligence (AI) and machine learning can help them to boost performance. However, any...

Your landing page can be the hero of your marketing campaign. Regardless of the channel or content you are working with, a solid, high performing landing page will get your campaign goals nailed down perfectly. As they play such an important role in the marketing mix, having effective landing pages becomes vitally important to your campaigns. Minor landing page improvements which increase conversions by just a fraction of a percent can positively affect your bottom line, so...

So, you are already sold on the fact that online ads with platforms such as Facebook or Google and you know they are going to bring a great benefit your business. You set up the campaigns, select audiences, keywords and write some compelling copy that is going to pull people through to your site. You hit the go button and start to see some fantastic results…great, now you can relax. Wrong… After some time, you notice that the results...

Paid search is one of the most powerful marketing tools available to businesses today, if not the most powerful. In terms of digital ad spend, it accounts for almost half of every penny spent by marketers around the world. Google reports that a good campaign can generate a ROI of £2 for every £1 spent, which makes it a pretty attractive way to advertise. But let’s not be naive about this now. Google doesn’t exist to help...

Google have made AdWords a highly simplified piece of software that lets you get started in minutes. Click a few buttons, hand over your credit card details and off you go! However, it is exactly this simplicity that could end up costing you dearly. Here, we’ll take a look at whether AdWords really is the simple solution everyone should be using, and how it can go horribly wrong when you don’t know what you’re doing. Does AdWords...

If you’ve never used Google AdWords before, you’re already missing out on something amazing. Because of AdWords’ natural ability to drive highly targeted, low cost leads to your website, it’s one of today’s most powerful marketing tools out there. But, before you head off to the AdWords interface and start loading up your campaign, know this: You could lose a lot of money very quickly if you don’t take the time to plan. Misplaced keywords, misunderstood filters,...

The majority of modern digital marketers loves Google AdWords with a passion. With an average of 3.5 billion searches on the platform every day, Google provides an unprecedented level of exposure to users looking to purchase all types of products and services. But running campaigns on the AdWords platform can be a daunting process. With so much to learn, set up and tweak, it can be difficult to even know where to get started. You may ask...

Pick a random marketer and ask them whether they think Google AdWords returns substantial results for their business. Only luck can tell whether the answer would be an excited yes or resounding no. The divide between lovers and haters of the platform is challenged only by people opinions of Marmite. So the question remains – does Google AdWords really work? The answer is, of course, yes. Although like any tool in the marketers toolbox, knowing about and using it is...

For your Google Adwords campaigns to be optimised to their full potential, it is critical that they are integrated with Google Analytics.  Once this happens true business intelligence can be realised leading to better, more profitable decision making. Once you have integrated your Google Adwords account into your Google Analytics account you will have greater visibility of relevant data.  Analytics segments this data to make it easier for you to find the information you need to make...