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01962 736372 or 0207 9932096

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Google Adwords

AdWords is undeniably an awesome way to generate traffic and ultimately increase sales or other desired actions on your website. But as a business you want to get the most bang for your buck when it comes to your marketing spend. One way to do this is by increasing your Google AdWords Quality Score which in turn will decrease the amount you will have to spend in order to achieve your objectives. Not only is this a...

Knowing your return on investment (ROI) is crucial if you’re going to spend your marketing budget wisely. Although ROI is well known to be a key performance indicator (for everything, not just online marketing), 76 per cent of marketers are still either not measuring the ROI of their AdWords campaigns, or are not doing it properly. The result? Thousands of chief executives who still don’t know whether all the money they are pouring into AdWords really...

The online world is a fiercely competitive place to do business, but it can be a profitable one too. Here in the UK, ecommerce is worth around 533 billion pounds a year, and accounts for around 17 per cent of all retail sales. It’s the only industry which has seen sustained growth in double digits, growing at around 11 per cent in the UK, and seven times faster than the global retail average. In order to harness...

Getting Google AdWords certified can be a must have for many industry professionals, with some marketing companies not even giving your CV a second glance if you do not have the credentials clearly present. However, for many marketers getting AdWords certified is a nice way to strengthen your overall offering, build your career and prove that you really know what you are doing when it comes to leveraging the power of search advertising. Search the internet for...

Google is a multibillion dollar company with products and services offered in a wide range of industries from advertising, marketing and search engines, to hardware, software, internet, even a $38 million wind farm in North Dakota, USA. With everything that Google has ties to, it is interesting to find that almost 97 percent of Google’s annual revenue comes from their advertising platform. That is over $30 billion per year. This goes to show that keywords are...

The issue of event tickets being snapped up and re-sold has been gaining increasing attention in recent months. In fact, it's felt like something of a problem for many years. Across sporting events, concerts and a range of other forms of entertainment, it often appears that high demand events are sold out quickly, only for tickets to appear on the secondary market (at inflated prices) fairly rapidly. Whether you're wanting to go to a gig, or watch...

Google AdWords is a sure way to get your business noticed and to develop it into a successful leader in your market. Your business’ ad will be listed in one of the world’s leading search engines and on popular, relevant web pages where it will be seen by millions of people every day. This is an easy way to increase sales and build your brand. Many small business owners still don’t know what Google AdWords is or...

How is search engine marketing going to change in 2018? What are the latest trends that you need your agency to be on top of? In this week’s blog post, we examine some of the top stats that provide enlightenment. 60% of Google users are unable to identify the fact that they are looking at a paid ad, rather than an organic listing (Source: Smart Insights, 2017) The average Click Through Rate (CTR) witnessed on Facebook,...

Sometimes Google AdWords improvements are rolled out so quietly that it can be easy to miss them. Had you, for instance, noticed the all new and improved sitelinks experience? In fairness, if you don't happen to pay close attention to AdWords listings when browsing using a mobile device, then these changes may have passed you by. The increase in mobile searches has been having quite an impact on various elements of Google's services. Their own data points...

Sometimes we ponder a lot, prior to writing a blog post. This is one of those posts where we thought a lot about whether we should even write it, before doing so. We’re going to provide a comprehensive guide to how you can actively optimise a Google AdWords account. Or, to put it another way, we’re about to reveal some of the best secrets of the trade. Gulp. Why are we happy to do so? Firstly, we...