Google AdWords Guide: Ad Extensions Explained
You may be familiar with the appearance of standard Google AdWords ads, which primarily consist of 2 lines of headline text, a line for the description and a display URL. But it's also possible to extend your ad, to make it more prominent within Google's listings. With ad extensions in place, you can improve the visibility of your ads and also provide extra value. You might, for instance, seek to include your shop/office location, or your business...