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We'd love to hear from you and we're always happy to offer our thoughts on how we can help to improve your business.

01962 736372

contact@search-south.com

Alresford, Hampshire

01962 736372 or 0207 9932096

London & Hampshire

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PPC

If you're looking to run a Pay Per Click (PPC) campaign in Southampton, then there are various options available to you. Let's take a closer look at the platforms that you can use, together with the best approaches for delivering results that are tailored to the needs of your business? PPC advertising explained We all know that an increasing number of purchases are being made online, meaning that visibility in this area is critical for most businesses. When...

Have you ever noticed, when searching on Google, that some retailers have ratings next to their ads? When viewing an ad, it may be indicated that you are looking at a 4-star or 5-star retailer. So, how do these ratings come about? Google's Trusted Store program has been running for some years. The basic idea behind the scheme was fairly simple: any retailer could apply for certification via the scheme, as long as they met certain criteria....

Do you want your business to be the next Coca Cola or Google? We love it when clients think big, but we’re also endlessly encountering businesses that are finding success targeting sectors that appear to be small. Creating a leading search engine, or an incredibly popular soft drink that can be sold to the masses, certainly provides one route to success. But there’s a lot to be said for being a big fish in a small pond....

Increasing online visibility can have a dramatic impact upon your business, but how should you prioritise the budget that you have available? There are a number of channels that you can seek to use, but may small business owners wonder whether they should focus on paid search or search engine optimisation. We thought that we'd begin the week by taking a closer look at the pros and cons of these two approaches. What's the difference? Paid search refers...

The Google AdWords platform enables UK advertisers to reach a wide audience of potential customers. But plenty of businesses struggle to get a positive impact from the advertising campaigns. Having examined thousands of AdWords accounts over the years, here are the 10 mistakes that we see occurring again and again: 1. Targeting too broadly It can be tempting to imagine that the key to success is placing your ads in front of as many pairs of eyes as possible....

What should a Pay Per Click Agency do? As a provider of PPC campaign management services, we believe that we're able to offer clients real value for money. Our services include: Identifying target keywords that will actually produce sales, rather than wasting money on visitors who won't purchase your products or services Carrying out complete analysis of competitor behaviour Using advanced keyword targeting techniques to ensure that you're only spending money on attracting potential customers Making extensive use of negative keywords Organising...

Google Adwords is the advertising system from the search engine giant that allows you to pay per click (PPC). In other words, you only pay when a visitor reaches your website. In theory, Adwords (pronounced "Add Words") represents a simple approach. But many companies have built up years of expertise of using the system, ensuring that they are able to create advertising campaigns that really produce value for money. When using Adwords, you'll soon be presented with various...

Our UK PPC consultancy services are proving increasingly popular, but we've been surprised in recent months by the number of clients that have previously been using overseas pay-per-click management agencies. Given the ability to communicate easily via email, Skype and the like, does it really matter where a PPC agency is based, in relation to clients? We would obviously say "yes - it matters a lot"...