Contact Us
We'd love to hear from you and we're always happy to offer our thoughts on how we can help to improve your business.

01962 736372

contact@search-south.com

Alresford, Hampshire

01962 736372 or 0207 9932096

London & Hampshire

Top

Small Business SEO

When we're tackling small business Internet marketing, how do things differ when compared to the campaigns that we run for larger businesses? There are actually more similarities than differences. We apply the same processes and approaches, but we're clearly very aware of the budget that's available. It means that we're always looking to provide value for money. In order to get the best returns for the client, it's critical that we're able to identify a suitable range of...

The world of search engine optimisation (SEO) rarely stands still, as has been particularly evident in recent months. The UK scene is dominated by Google, with figures suggesting that the Internet giant has more than 85% of the UK search market. What this means for business owners is that changes within Google can have a wide effect. This is why many search engine marketing consultants have been paying close attention to the series of Google algorithm changes,...

Are you using an Analytics package right now? If not, you really should be! These handy applications are all about allowing you to see how visitors find your site, what they do once they reach it and why they decide to leave. By understanding visitor behaviour, you can make improvements that have significant benefits. Some good examples might be: A website where many visitors leave immediately. This clearly suggests that they're not finding what they want. You might be...

Although we work nationwide, plenty of local firms contact us asking for SEO Hampshire services. Fortunately, we aim to provide cost-effective solutions to businesses of all sizes. We take a particular pleasure in helping a small business to compete in a sector where they were previously struggling to achieve the results that they were looking for. It often goes to show that online marketing and search engine optimisation aren't simply about the size of a marketing budget...

Some market sectors are clearly more competitive during the summer months. In fact, it's fair to see that some businesses fall away dramatically at other times of year. This is clear to me when I hear an ice-cream van pass at this time of year. Where are they in December and January? I can only assume that they have alternative jobs for part of the year - maybe they spend the winter months selling electric heaters? Or...

So what's the difference between search engine optimisation campaigns that are carried out for small businesses and those that are undertaken for larger organisations? The most obvious answer here is that the budgets tend to be very different. Although this will generally be the case, it may not have quite as great an impact on the outcomes as might be imagined. Although larger companies will often have significantly larger online marketing budgets, they may also be targeting considerably...

Well, we might suggest that the answer to this question is because we are a UK SEO company, but that's not the actual answer! If you have a business based in the UK, then there are plenty of good reasons to stick with a domestic provider. The most obvious reason is because local companies will usually have the best understanding of the local market. They'll be able to advise you on what's working well for other clients...

Search engine optimisation is beginning more mainstream here in the UK. I know this, since more people understand what I'm talking about when they ask me what I do! There's undoubtedly greater recognition of what the industry is all about and how it can be of use. We're more used to receiving enquiries from friends and acquaintences about how we achieve improving results. Sometimes, those queries may have financial benefits in mind. One of the great things about...

If you're thinking about optimising your small business website, then what should you expect to be involved? Our small business SEO service provides a cost-effective solution, but it also recognises that there are some fundamental differences when dealing with small business websites. A large corporate, often with a significant online advertising budget, is able to make some moves that simply aren't possible on a smaller budget. This can certainly make the challenge considerably greater for small businesses, but...

From an SEO point of view, it seems that local search optimization has received a lot more coverage in the US than it has in the UK to date. This means that, for those who are looking to dominate local search in the UK, there's a clear competitive advantage from making an early move. When we're talking to owners of small businesses about their requirements for search engine placement services, we often find that surprisingly few are...