Adding Bing Ads to your advertising mix
Google, Google, Google. Talk to any SEO or PPC expert and the likelihood is that they will be immensely proud of knowing the ins and outs of ‘what Google wants’. This shouldn’t be suprising when you take into account the fact that a massive 66% of online searches are undertaken on the platform. Why wouldn’t SEO and PPC professionals want to focus on what is most likely to bring themselves and their customers the most value? However, smart...