Understanding your Google Analytics Data in Relation to your Adwords Campaigns
For your Google Adwords campaigns to be optimised to their full potential, it is critical that they are integrated with Google Analytics. Once this happens true business intelligence can be realised leading to better, more profitable decision making. Once you have integrated your Google Adwords account into your Google Analytics account you will have greater visibility of relevant data. Analytics segments this data to make it easier for you to find the information you need to make...