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For those looking to plan a Pay Per Click (PPC) advertising campaign, there are a number of online tools available. But there is only one free tool that allows limitless access to data direct from Google: this helps to explain why Google’s Keyword Planner remains the number one choice for PPC professionals. With direct integration with Google AdWords, the Keyword Planner also enables new campaigns to be created more quickly and efficiently than might otherwise be the...

The world of Google AdWords has seen some pretty big changes in the past few years. The system has certainly become more complex over time, meaning that specialist insight has become increasingly valuable. At present, Google are shouting loudly about the emergence of two new tools. We've taken a closer look. The headline news here is that integrations with both Google Optimize and Google Surveys 360 are on their way for Google AdWords advertisers, but what will...

I was putting together a piece the other day, where I mentioned Google's original shopping comparison platform: Froogle. Do you remember Froogle? For some, there may be a distant memory. Others may not have any recollection of it at all. But Froogle formed the basis of what has now become Google Shopping, a tool that seems to be going from strength to strength. Today, we're putting Google Shopping under the microscope. What's the current situation? Google operates in...

We've seen a lot of AdWords accounts over the years and we've seen a lot of problems too! In this article, we take a look at some of the most frequently observed pitfalls. When clients approach us to manage a Google AdWords account, it's typically due to one of a few scenarios: They are going to be using AdWords for the first time and wisely want the account set-up and optimised by someone who knows what they're...

Within any Google AdWords account, at the top right of the screen, there is a section where the advertiser gets to see the latest notifications. In recent days, you may have seen this appearing in this spot: So what does this notification mean? In this blog post, we'll be offering a full explanation. Bidding strategies There are various ways of bidding within any Google AdWords campaign, but many advertisers are perhaps most familiar with the method that is known...

In the world of search engine marketing, even seasoned experts continue to learn more each day. With advertising platforms changing so frequently, not to mention high levels of activity within some industry sectors, it's an absolute necessity to keep up to date. So where do we turn when we want the latest information on Pay Per Click (PPC) marketing developments? Here's our list of the top 5 sources of news, views and insights: Search Engine Land The Search...

Retail Business Technology Expo (RBTE) 2017 was a two-day event, which took place at London Olympia. The exhibition is billed as the UK's biggest and fastest growing annual event for retail and hospitality. As a Google Partner agency, with a particular interest in this area, we ensured that we had a presence at RBTE 2017. Over the coming days, we'll be posting a series of articles highlighting the main "takeaways" from the event. With registered speakers and attendees...

A recent report focusing on market shares of some of the industry’s leading search engines, listed Google’s UK market share highest with an astonishing 88.09% of all queries. Is that number shocking? No, but it is much higher than expected and well beyond Bing’s 7.25% and Yahoo’s 3.48%. Why does Google hold such a strong lead and what has happened to Bing and Yahoo to make their numbers so dismal? The answer is features, effectiveness and...

Whatever form of marketing activity you have in mind, you are probably looking to produce a positive return on investment (ROI). But have you got the foundations in place, so that you can reach that objective? In this article, I'll show you how to make the perfect start. [bctt tweet="The crucial first step to producing positive ROI" username="searchsouth"] Do you know what ROI really means? It's a stupid question, of course! You understand, as I do, that ROI refers...

Merkle produce a quarterly digital marketing report, examining the state of the industry and identifying benchmarks. The report for the first quarter of 2017 runs to 28 pages. We’ve read it, so that you don’t have to! Here’s our summary: Google AdWords spend increased by 21% in the first quarter of 2017 on a year-on-year basis, representing a slightly faster rate of increase than was seen in the first quarter of 2016. As we’ve reported elsewhere, the...