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The Blog

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In this blog post, we’ll be talking about how you can find better keywords for your AdWords campaigns. We’ll talk about keyword discovery, measuring competition and some tools that can make the job that bit easier. What is a keyword? When we visit our preferred search engine, we enter a phrase in order to access information. If we’re looking to buy a new pair of jeans online, then we might enter: Buy men’s jeans online In this case, buy men's...

The first step when launching a new Google AdWords campaign is to decide on the core settings. In this blog post, we take a closer look at each of the individual settings in turn, offering guidance on selections that are right for your particular campaign. Campaign types The campaign type that you choose should reflect your marketing goals. If you are looking to target those individuals who are searching for your products or services, then the best option...

For those running retail operations, UK Bank Holidays can be a big deal. But those who aren't involved in retail know this to be true too: just try visiting a DIY superstore or a garden centre this Bank Holiday weekend! Information from Google on the May Day Bank Holiday weekend of 2015 demonstrates this pretty well: But such increases aren't only useful if you can take advantage of them. So how can you make the most of...

You may be familiar with the appearance of standard Google AdWords ads, which primarily consist of 2 lines of headline text, a line for the description and a display URL. But it's also possible to extend your ad, to make it more prominent within Google's listings. With ad extensions in place, you can improve the visibility of your ads and also provide extra value. You might, for instance, seek to include your shop/office location, or your business...

Bing has annouced the rollout of three new features shopping campaigns this week, as reported over at Search Engine Land. These updates are as follows: Inventory update feeds Probably the most useful of the three, this new functionality means it will no longer be necessary to update the entire Bing shopping feed every time a product goes out of stock, or you make a price change. Instead, it will be possible to make supplemental feeds available, either via...

The Google AdWords platform has changed considerably over the years, meaning that even the most experienced search engine marketing professionals can sometimes struggle to navigate to the right areas within an account. In this article, we highlight some key AdWords tip #1 Account structure The structure of an AdWords account is relatively simple, but can appear to be confusing for those who are not familiar with it. So here's the standard account structure explained: Campaigns: An account is...

We're a digital marketing agency, with a focus on search engine marketing. But what does this really mean? In this blog post, we aim to cover the search engine marketing basics. If you're new to this topic area, then we'll take you through the key elements. If you have a little more experience, then we hope that this will act as a means of shoring up your knowledge. You may be familiar with the term search engine...

If you're looking to run a Pay Per Click (PPC) campaign in Southampton, then there are various options available to you. Let's take a closer look at the platforms that you can use, together with the best approaches for delivering results that are tailored to the needs of your business? PPC advertising explained We all know that an increasing number of purchases are being made online, meaning that visibility in this area is critical for most businesses. When...

At first glance, there doesn't seem to be much of a link between Silicon Valley and Brexit. The former represents a fast-paced technological hub in California. The latter is all about the UK's vote to leave the European Union. But a report today in The Guardian suggests that British firms, worried about the impact of Brexit, have been looking across the Atlantic for potential solutions. The story begins with the news that: "Theresa May’s article 50 letter might...

Reading some stories produced by mainstream UK media outlets this morning throws up some interesting insights into the world of digital marketing. A story in The Guardian caught our eye, with the news that internet ad spending in the UK topped £10 billion in 2016. The figures, which have been extracted from a report by the Internet Advertising Bureau UK, suggest that there has been a 17% increase in a 12 month period. The Guardian also reports...