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The Google Penguin algorithm updates have transformed the way in which many SEO providers think about the approach that they take to link building. It's also clear, having read a number of leading forums on the subject, that there's an enormous amount of confusion around. These levels of confusion aren't just associated with small business owners. It's fair to say that many SEO analysts and consultants are struggling to come to terms with Google's changing emphasis. What...

Good SEO is all about providing targeted visitors to your site. By focusing on getting the right people on to your site, the process can be expected to produce the enquiries, leads and sales that you require. Within the context of this approach, it's clear that it's critical to make the correct keyword selections at the outset. When considering the keywords that you intend to target, it's necessary to think carefully about the following aspects: Search volumes Many people...

Have you take an look through your Google Analytics stats recently and spotted the proportion of visitors using mobiles to access your content? If you run a typical site, then it's likely that numbers have been increasing over time. Mobile SEO is all about embracing the way in which consumers are searching and ensuring that your site is best positioned to take advantage of these changes. Responsive Design The issue of responsive design has been filling up more and...

Before launching into this article, it might make more sense to begin by asking: do you know who Matt Cutts is? He's the head of Google's webspam team and is increasingly seen as the public face of Google, when it comes to providing information about SEO. His blog contains notes on what you should be doing, as well as techniques that should be avoided. As a result, he regularly issues guidance on a broad range of issues. There's...

It sometimes feels a little too easy to associate any loss of positioning within Google with the idea that a site has been hit by a penalty. Although this is probably the actual cause in many cases, it's often easy to place blame in the wrong area. If you've been busily submitting reconsideration requests and not getting much joy, then you need to think about your approach. What can a reconsideration request be used for and why...

There are plenty of companies offering SEO audit services, particularly since so many websites have been hit by various Google algorithm updates. Aims The key objective of any SEO audit should be to identify any existing problems with the search engine optimisation of a site. If a site has been hit by a penalty, then a complete online marketing audit should also enable the causes of such a penalty to be identified. Key Elements The main elements of the SEO...

The concept of online reputation management has gained an increased profile during the past couple of years. In fact, some SEO specialists are concentrating solely on this area. With an ever increasing amount of business being conducted online, the importance of having a strong, positive online presence is clear. To a certain extent, reputation management comes into its own when there are other business failings. Dealing with negative reviews An obvious situation where assistance may be needed is in...

In most SEO campaigns, it's likely that you'll have some sort of mixture of objectives. You may have identified some "quick wins" - keywords where you think that progress can be made quickly. These probably (although not always) will be terms that don't generate huge amounts of traffic. You may feel that there is a lack of competition, however, which should ensure that you can gain positioning pretty quickly. It's then likely that you'll have a set of...

Part of our role is to stay up to date with the latest search engine changes. Since the SEO scene changes pretty frequently, this is no small task! As we read information provided from various official sources, industry forums and blogs, we often see the same questions cropping up in a variety of different places. Here are some of the more common questions that arise, together with some definite answers. Q: How can I find out if a...

Even those who don't have a specific budget for SEO are able to carry out some simple tasks to produce results. At the most basic level, it's clear that there are a number of tools that will enable you to monitor performance levels. Uptime Monitoring When customers arrive at your site, what are they presented with? The importance of selecting a reputable hosting company is easily overlooked and you may be relying on stats that suggest that your...