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We'd love to hear from you and we're always happy to offer our thoughts on how we can help to improve your business.

01962 736372

contact@search-south.com

Alresford, Hampshire

01962 736372 or 0207 9932096

London & Hampshire

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Hampshire Life, Home Page

We're pleased to confirm our continuing support of Circus Starr, with the not-for-profit organisation reaching its 30th anniversary year. Established in 1987, the touring circus provides free seats for disadvantaged, vulnerable or disabled children. The Big Top Tour this year will be returning to Southampton in the Spring. Each year, more than £1.3 million worth of free tickets are distributed to children, their families and to community groups. Additional fund-raising has enabled local charities to benefit from some £900,000 worth...

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Home Page, Social Media

Understanding latest trends can have a huge impact upon the direction of your business. The ability to identify changes in consumer behaviour at an early stage, for example, may allow you to alter approach before competitors do so. In today’s connected world, it might be argued that data of all sorts has never been more widely available. Yet, those providing reliable sources of data remain very much in demand. In this research piece, we set out to...

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Google Adwords, Home Page, Paid Marketing, PPC, SEO, Small Business SEO

Increasing online visibility can have a dramatic impact upon your business, but how should you prioritise the budget that you have available? There are a number of channels that you can seek to use, but may small business owners wonder whether they should focus on paid search or search engine optimisation. We thought that we'd begin the week by taking a closer look at the pros and cons of these two approaches. What's the difference? Paid search refers...

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Google Adwords, Home Page

Google have today announced the release of their guide to using Gmail ads. The Best Practice Guide covers a number of elements and we thought that we'd take a look at the key recommendations (so that you don't have to!) - here are our main takeaways: Audience targeting There's some sound advice here that is largely concentrated on: using domain, purchasing intent and keyword targeting; making use of email lists in order to re-engage customers; using similar audiences. This...

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Google Adwords, Home Page, Video Ads

For regular readers of our blog posts, there will be an appreciation that much of our focus tends to be on text and display ads. There's a fairly simple reason for that: 90% of UK advertisers tend to make use of approaches that cover at least one of these. But video ads are big business too and are increasing in popularity. What's stopped growth from occurring at an earlier stage? We think that a number of factors...

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Ecommerce, News In Brief

How much should you charge for delivery, what options can you make available and what sort of impact would you expect this issue to have an conversion rates, sales volumes and average order values? Lots of questions there and a recent report has highlighted that relatively few UK retailers offer international shipping as standard. It's estimated that 78% of UK retailers don't mention an international shipping option on their websites, thereby meaning that they are missing out...

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Google Adwords, PPC

The Google AdWords platform enables UK advertisers to reach a wide audience of potential customers. But plenty of businesses struggle to get a positive impact from the advertising campaigns. Having examined thousands of AdWords accounts over the years, here are the 10 mistakes that we see occurring again and again: 1. Targeting too broadly It can be tempting to imagine that the key to success is placing your ads in front of as many pairs of eyes as possible....

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Google Adwords

Google's launch of Extended Text Ads via the AdWords platform has been attracting some attention, with the search giant having decided to make some changes to the deadlines for implementation. What are Extended Text Ads and how should they be used? Our search engine marketing team have all of the information that you might need: As the name suggests, Extended Text Ads enable advertisers to increase the size of the ads that are displayed across Google's network....

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Home Page

Pay Per Click (PPC) campaigns have many advantages. In particular, they can provide you with an immediate source of website visitors, customers and sales. But these extra sales come at a price. If you're not careful, you can soon find that you're spending more on PPC than you're deriving as a result. The main PPC systems have become increasingly complicated in recent years. We've been working in this area for almost a decade and we've seen many changes...

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Home Page

More is bought and sold online in the UK than in any other nation in Europe. What’s the secret to the UK’s e-commerce success story? Over the coming weeks, we’re going to be taking a closer look at the history of online sales in the UK. We’ll examine the key businesses at the forefront of the digital sales charge and we’ll also look at what the future may hold. In preparing this series, we’ve relied upon a...

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Search South
The Google AdWords experts, producing more leads for your business.

01962 736372 / 0207 9932096

London & Hampshire

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