It can seem like Internet Marketing is hard to grasp, or expensive, but there are plenty of advantages to marketing your business online.
Here are the top reasons to invest in Internet Marketing:
Get more potential customers
Ok, so this may be a pretty obvious one! But it's clear that online marketing allows you to get more visitors to your website. That is not, however, the aim of the exercise. In fact, we may just see it as the...
Looking for a natural search agency based in the UK? Look no further! Our natural search engine optimisation approach could prove a fantastic investment for your business.
Find out more about our SEO service, to see how we can help.
We also provide paid search assistance, enabling your business to benefit from all others of search engine marketing.
Please note that we make use of an ethical ("white hat") approach that's aimed at producing sustainable results. Although this may...
How should your internet business marketing efforts differ from your offline strategies? It's clear that the online world offers a considerable amount of opportunities - in many instances, for instance, you'll have the chance to reach out to an extremely wide audience.
But it's also true that you need to be able to reach out to them in the right way. It's not enough to simply have a Twitter or Facebook account. A blog will also do...
How is your on-site optimisation looking? How about those headings?
Your headings will be sending out vital signals to the search engines, which explains why it's so important that you get them right. To many webmasters, this seems to mean stuffing their titles and headings full of keywords - including as many words and phrases as they possibly can.
Unfortunately, they're on the wrong track.
Your headings should tell visitors what a particular page is about. They should be...
Although our roots are here in Hampshire, there's a lot more to Search South than our popular Hampshire SEO services. In fact, we operate throughout the UK.
Many of us now take it for granted that the internet allows us a greater sense of flexibility. This is certainly true in the search engine marketing industry. We're able to make use of email, internet telephony (and "old school" phone calls) to ensure that we're completely up-to-date on what...
A couple of recent articles in the Guardian seem to have kicked up something of a storm in the world of SEO.
Ok - it may only be a small storm, but it's a storm of sorts!
Ciaran Norris ("Why doesn't the Guardian like SEO?") is certainly keen to draw attention to the issue.
It's an interesting one really. Those who have experience of good SEO firms (and we would hope that we're one) would suggest that they can...
A very warm welcome to the Search South blog!
Although we've been online for quite some time (and have blogged elsewhere), this is our first chance to blog on our own domain. We're looking forward to making the most of the opportunity!
We're going to be discussing a wide variety of issues, including:
Search engine optimisation
The rise of Facebook
Local search results
Optimising conversion rates