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01962 736372 or 0207 9932096

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One metric that all advertisers ought to consider working with is the CTR (Click Through Rate) of their AdWords advertisements. While it is still fine if you do not consider it an important performance indicator, it can help you know whether the strategies you have employed in your campaign are working. It provides insight into whether the campaign optimization strategies in use are heading in the right direction. The following are ways to increase your Google Ads...

Are you a company or business owner looking for trendy advertisements to boost your sales? If yes, here are some of the most prevalent adds as seen on google in 2019. Artificial intelligence marketing Artificial intelligence has revolutionized how ads are done. You may be searching for a particular product online then a few minutes later, your browser is filled with numerous options similar to what you had been looking for. Well, this is what artificial intelligence...

What is Google Ads? Google Ads is an online platform through which advertisers can pay to display advertisements within Google's advert network to its users. It uses a pay-per-click (PPC) pricing model, meaning the advertiser pays Google for each time the ad is clicked. Google Ads includes adverts for products, services, video content, or to promote mobile application downloads. This platform constitutes a high proportion of Google's revenue: in 2017, it accounted for $95.4 billion of Google's advertising revenues. The...

Would you like to use Google Ads effectively within your B2B environment to grow your business, but you just don't know where to start? Maybe you've already run a campaign or two, but you're not sure why they didn't bring in more leads, or whether you were missing a key step in the process. Worry no more! Here you'll find a complete guide to using Google Ads successfully to draw in new clients and provide a...

Are you looking for a fast and effective way to generate more leads online for your small business? Then Pay per Click (PPC) could be one of your best options since it’s by far the fastest way to produce results and does not require a large initial investment. As long as you make the effort to do a little preliminary research set up your ad campaigns correctly, you should be able to get a decent return...

Online marketing is all about bolstering clicks and maintaining a high click-through rate (CTR). As a small business owner, you may be cash-strapped when compared to big companies with large and widely saturated advertisement campaigns. The good news is that the online world works a little differently, allowing small digital businesses to go toe-to-toe with larger competitors for search page visibility. One of the key weapons in the digital marketing armoury is pay per click (PPC)...

Building a Google Ad campaign account is not as frightening as you may assume. It is true that the interface may pose some navigation challenges, but with the right guidance, you should not encounter any major issues. Keep in mind that your account structure is not a permanent thing. The structure will continue to evolve as time goes by. What Does Proper Structuring Involve? You need to have a good understanding of all the components involved in the...

Creating an effective landing page for a Pay Per Click (PPC) campaign that persuades visitors to follow through with a Call To Action (CTA) can produce positive results for as much as two to three years. After that time, analytics will typically indicate a serious decline in conversions. As a landing page is a vital component of any marketer's advertising strategy and profits, it's important to conduct a review as honestly as possible to identify the...

Google has a huge stake in creating a safe and healthy digital ad ecosystem. This is something that the company helped to pioneer in the last two decades. Google aims at ensuring that the internet is useful to everyone. In 2018, the company was faced with challenges where online ads were used to scam online users. For instance, they came up with a policy banning for-profit bail bond companies since this industry was taking advantage of vulnerable...