Should You Worry About Low PPC Click Through Rates?
Click-through rates are one of the most important data points for you to watch when running an online advertising campaign. It is a ratio, usually displayed as a percentage, which shows you the amount of people that have seen your advert, compared with the amount of people that have actually clicked on it. This way you can see how effective your advertising is to call those viewing it to action. If you have many people seeing your...