Dynamic Search Ads (DSAs) have been available to advertisers since 2011, but in July 2018, Google redesigned the algorithm, taking the power of keyword control away from marketers. However, this move did not make DSAs any less important for online advertisers. In fact, they improved targeting for ads. Dynamic Search Ads increase the coverage of queries to capture what keyword ads may have missed. DSAs use the content of a website to generate the headline and...
Click-through rates are one of the most important data points for you to watch when running an online advertising campaign. It is a ratio, usually displayed as a percentage, which shows you the amount of people that have seen your advert, compared with the amount of people that have actually clicked on it. This way you can see how effective your advertising is to call those viewing it to action. If you have many people seeing your...
The multiscreen world we are living in has brought a lot of changes in the Ad world. From the 25-35-35 character rule that used to grace the text Ads to the new character count 30-30-80, changes have continued to hit the paid search marketing platform. Getting to know the right practices for leveraging symbols in pay-per-click ad text, Adwords headline writing as well as maximally utilising Adwords interface such as the Google ad preview tool are...
Google Ads Academy is a quick training program that offers the skills you need to succeed in creating and placing successful Google Ads. On completion of the course, you gain knowledge in Google Ads. It is also a standard way to prove your level of knowledge in Google Ads as a marketer. The short course is essential for any marketer who wants to gain digital skills and improve the performance of his or her ads. Google...
Google has millions of websites that provide companies an excellent platform for advertising business. This was the premise for developing Google Display Ads. The ads are made of visual banner advertisements displayed on advertising-supported sites. Google Display Ads are part of the broader Google Display Network that is made up of Display Network and the Search Network. While the Display Network is believed to reach more than 90% of internet users, many businesses are still hesitant...
Google Ads Editor is a free software that you can download to help you manage your campaigns within Google Ads. It allows you to make changes to your account even when you are not online and can be a massive time saver when it comes to making bulk changes. All you have to do is download your account into the editor, make the necessary changes even if you are offline and then you can quickly upload...
Google Ads Express is a stripped-down version of Google Adwords, designed as a simplified package for businesses who want to start quickly. Google says it is ideal for business owners without much time to micromanage their online advertising. This probably seems like a great deal to small businesses who are strapped for time and manpower. It's as straightforward as setting up an ad, writing a three line description of your company, and then Google will handle everything...
Before making a hotel booking, most travellers do thorough research on Google. And, when it comes to traffic, Google exceeds any of the major OTA (Online Travel Agency) searches. It accounts for about 77% of the global search traffic. And, although only a small percentage of the 4.5 billion daily searches performed on Google are for accommodation or travel, the numbers are still high for Google's Hotel Ads meta-search product. We'll take an in-depth look at Google Hotel...
2018 Black Friday has been eventful especially since massive fails in most online stores characterized it. This is owed to the fact that a majority of retailers felt that last years' success would spill over to this year without them making any considerable efforts to up their game. Contrary to this expectation, some stores had failed in several aspects. As such, they experienced a drop in the profits even with people buying several items from them. However,...
Advertisers should be very happy about the open competition between Google and Facebook since it encourages both companies to up their game. Even though Google probably has the edge right now (since it's no secret that Facebook itself is struggling and heavily dependent on Instagram), Facebook is still putting up enough of a fight to encourage Google to stay on point as has been demonstrated by the latest changes to Google Ads. Here is a quick...