Contact Us
We'd love to hear from you and we're always happy to offer our thoughts on how we can help to improve your business.

01962 736372

contact@search-south.com

Alresford, Hampshire

01962 736372 or 0207 9932096

London & Hampshire

Top

No doubt you’ll already have heard about the latest, and some would say biggest, scandal to hit social media company Facebook. In an exposé made by the Guardian newspaper it was revealed that the data of around 85 million of its users was acquired unethically by analytics company Cambridge Analytica. Worse than that, it would seem that the company then used this data to skew the opinions of voters in the run up to the US Presidential...

Employing Google AdWords to increase your sales is a tried and tested tool in everyone’s marketing arsenal. However, it doesn’t always go quite as planned. When you’ve invested heavily in advertising on AdWords but are failing to see the difference in your bottom line, it’s a highly frustrating situation. Even worse, when your ad impressions are good and the clicks are happening, but those clicks are not translating into sales, your campaign is costing you money for...

Who wants more profit? If you didn’t throw up your hand into the air or shout ‘me’ with enthusiasm then I am calling you out. What business doesn’t want to spend less and make more money? Isn’t that how businesses survive and thrive? We all want to make our businesses more profitable, which is why I am often shocked to see how much money marketers and business owners often ‘throw away’ by approaching their Google AdWords bidding strategy...

There is no denying that Google ads are a great way for businesses to tap into new and previously unexplored sources of traffic to their website, increase awareness of their brand and ultimately make more sales. But as competition for keywords increase and so too do the winning bid prices, smart businesses are always looking to get more for their money when it comes to their Google ads. Much of this can come down to the bid...

AdWords is undeniably an awesome way to generate traffic and ultimately increase sales or other desired actions on your website. But as a business you want to get the most bang for your buck when it comes to your marketing spend. One way to do this is by increasing your Google AdWords Quality Score which in turn will decrease the amount you will have to spend in order to achieve your objectives. Not only is this a...

If you are anything like me, you have imagined yourself living the spy life at some point. Dressed like James Bond in a sharp tuxedo and sipping Martinis whilst surrounded by super villains, the most beautiful women in the world and coolest gadgets you could possibly imagine. But alas, for most of us this has and never will become a reality, so we have to settle for the next best thing…being a PPC ninja. But what if...

Knowing your return on investment (ROI) is crucial if you’re going to spend your marketing budget wisely. Although ROI is well known to be a key performance indicator (for everything, not just online marketing), 76 per cent of marketers are still either not measuring the ROI of their AdWords campaigns, or are not doing it properly. The result? Thousands of chief executives who still don’t know whether all the money they are pouring into AdWords really...

The online world is a fiercely competitive place to do business, but it can be a profitable one too. Here in the UK, ecommerce is worth around 533 billion pounds a year, and accounts for around 17 per cent of all retail sales. It’s the only industry which has seen sustained growth in double digits, growing at around 11 per cent in the UK, and seven times faster than the global retail average. In order to harness...

Getting Google AdWords certified can be a must have for many industry professionals, with some marketing companies not even giving your CV a second glance if you do not have the credentials clearly present. However, for many marketers getting AdWords certified is a nice way to strengthen your overall offering, build your career and prove that you really know what you are doing when it comes to leveraging the power of search advertising. Search the internet for...

Unfortunately and inevitably people will always leave your website at some point. However awesome your site is, however low your bounce rate is and however well geared your content and design is to keep people engaged…people will still leave eventually. Betting is you have spent a lot of time working out how to get people to take actions whilst they are on your website, either through clear calls to action or attention-grabbing popups. But what about when...