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Google Ads, Google Adwords Guide

Google ad campaigns are among the best way to generate online traffic towards a website or online business. When used appropriately, Google ads can double traffic and revenue. However, you need to monitor your ads to know whether they are working or not. Inadequate monitoring of the performance of the ads can lead to losses. It is essential to continually evaluate the ROI of your Google ads because there is no notification for non-performing announcements. Here...

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Google Ads

In 2013, Google launched Remarketing Lists for Search Ads (RLSAs). The system offers a refined, in-depth search strategy for marketers and enables them to specifically target their website's visitors with the most promising conversion rates. In the regular search engine procedures your keywords, bids and advertising texts are uniformly constructed for every visitor who is searching for your products. With a Google RLSA campaign you can customise your marketing strategy by using specific keywords, higher bids...

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Facebook Ads, Paid Marketing, PPC

Facebook Ads are bought based on an auction model. Advertisers are charged per click, impression, or actions. There are many formats available to advertisers. You will learn about the options that exist in the Facebook Ads ecosystem in this guide. Facebook allows you to create ads yourself via the Facebook self-service interface or via a certified API developer if you need more tool for managing Facebook ads. Ads appear all over Facebook and some even appear...

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Google Ads, News In Brief

Five Big Changes Coming To Google Ad Platform Recently, Google has made exemplary changes to Google Ads, which has created better platforms for digital marketing. Most of the significant changes in Google Ads platforms have mainly focused on mobile Ad types and features which have been changing each year since 2013. Due to the significant changes happening in Google Ads platforms, marketers should be informed of the most recent ad formats and features coming to Google advertising. Google...

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Google Ads

What is Google Ads? Google Ads is an online platform through which advertisers can pay to display advertisements within Google's advert network to its users. It uses a pay-per-click (PPC) pricing model, meaning the advertiser pays Google for each time the ad is clicked. Google Ads includes adverts for products, services, video content, or to promote mobile application downloads. This platform constitutes a high proportion of Google's revenue: in 2017, it accounted for $95.4 billion of Google's advertising revenues. The...

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Paid Marketing, PPC, Reputation Management

With the revolution in technology, internet marketing is proving to be an effective way of letting consumers aware of a product or service that you are providing. With the use of the Pay per click model of internet marketing, brands have been able to grow and gain profits that other marketing strategies would not achieve. However, there has been a trend of growing expenses and reduced profitability for a brand that happens because of brand bidding...

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Google, Google Ads, Google Adwords, Google Adwords Guide

Whether you are seeking to monetize your blog or watch your website ROI soar, Google ads are the way to go. It works by finding ads that are related to your content. Formerly known as AdWords, google ads use the pay per click (PPC) marketing strategy. There are various ways of targeting your ads depending on the type of your business. The platform comes with several tabs and options that can be rather overwhelming. In addition, AdWords...

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Display Ads, Google Ads

The multiscreen world we are living in has brought a lot of changes in the Ad world. From the 25-35-35 character rule that used to grace the text Ads to the new character count 30-30-80, changes have continued to hit the paid search marketing platform. Getting to know the right practices for leveraging symbols in pay-per-click ad text, Adwords headline writing as well as maximally utilising Adwords interface such as the Google ad preview tool are...

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Google Ads, Google Ads Editor

Google Ads Editor is a free software that you can download to help you manage your campaigns within Google Ads. It allows you to make changes to your account even when you are not online and can be a massive time saver when it comes to making bulk changes. All you have to do is download your account into the editor, make the necessary changes even if you are offline and then you can quickly upload...

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Google Ads, PPC

In any business reaching out to potential customers is very crucial. A good campaigning strategy will help the firm take over in the market while a mediocre campaign will only result in financial losses. Therefore, most companies have come up with a better advertising strategy such as the use of digital platforms to reach out to customers worldwide and increase their product awareness. Digital marketing platforms such as Google ads, Yahoo, Bing, Amazon, LinkedIn, Facebook and Twitter have...

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