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Author: Peter Johnson

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Google Ads

So, you're looking to get your head around this whole Google Ads thing, right? Well, there's this super important concept you've gotta know - Keyword Match Types. They're like the secret sauce that can make or break your ad campaigns. In this article, we're going to chat about the different types of keyword matches that Google Ads offers and when it's a good idea to use them. So, get comfortable, grab a cup of coffee, and...

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Facebook Ads

In the ever-changing landscape of online marketing, Facebook Ads has emerged as a formidable tool for businesses seeking to connect with their target audience. With an array of advanced features at their disposal, advertisers can fine-tune their campaigns to reach the right people, at the right time, with the right message. In this article, we will delve into the depths of Facebook Ads, exploring its advanced elements such as attribution, reporting, targeting, audiences, and the use...

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Google Ads, PPC

As an ecommerce store owner, leveraging Google Ads can be a powerful tool for driving traffic, increasing sales, and growing your business. One recent development in Google Ads is Performance Max, a campaign type designed to help businesses achieve better results across Google's various ad networks. In this article, we will discuss the pros and cons of using Performance Max for your ecommerce store, specifically delving into Shopping, Search, and Display listings. What is Performance Max? Performance Max...

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Google Ads

Google Ads is one of the most popular advertising platforms available today, allowing businesses to reach their target audience through targeted ads. One of the key elements that make Google Ads effective is the use of keyword match types, which determine how broadly or narrowly ads will be matched to user search queries. In Google Ads, keyword match types refer to the different options that advertisers can choose from when selecting the keywords they want to target....

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Google, Google Ads, Lead Generation

Cost Per Acquisition (CPA) is one of the most important metrics that advertisers measure when running campaigns on Google Ads. Lowering CPA is a critical goal for advertisers since it directly impacts their bottom line by increasing profits and ROI. There are several ways to lower CPAs on Google Ads, and in this article, we'll discuss some of the most effective strategies. Improve Ad Relevance One of the primary factors that determine the cost of advertising on...

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Google, Google Ads, Paid Marketing, PPC

Google Ads can be an effective way to drive traffic and leads to your website, but to get a higher ROI, you need to focus on creating highly relevant and engaging ads, targeting the right keywords and audience, optimizing for mobile, and tracking and adjusting your performance over time. Here are some tips to help you get a higher ROI on your Google Ads investment. Focus on high-value keywords: One of the most important factors when it...

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Google, Google Ads, Paid Marketing, PPC

Reducing low quality clicks from Google Ads and spam form submissions can be a challenge, but there are a few strategies that you can use to minimize these issues: Use negative keywords: One of the best ways to reduce low quality clicks is to use negative keywords. Negative keywords are keywords that you don't want your ads to show for. For example, if you're a luxury car dealer, you might want to exclude keywords like "cheap" or...

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Google, Google Ads, Google Adwords, Home Page

The COVID 19 pandemic has disrupted business in the UK as we used to know it. Consumers have gone online to search for things they would get in the real world, such as being part of a community and connecting with nature. Since consumer behavior has changed profoundly, there is a need to reevaluate marketing strategies to reflect these changes.Localized searchesResearch indicates that most UK residents increasingly search for when amenities such as schools, transport networks...

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Click Through Rates, Google Ads, Home Page

If you're looking to create a successful online marketing strategy, budget for Google Ads. They reach about 246 million unique visitors, a projected 700% ROI and 3.5 billion interactions every day. Google launched the Ads feature 2 years after it became the leading search engine worldwide. Dubbed "Google AdWords" in 2002, the platform rebranded in 2018 and became "Google Ads."   Google Ads is one of the most efficient ways to drive more traffic to your website, generate...

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Google Ads

If you happen to be an AdWord campaign manager, then you must be spending a lot of time looking for the best ways to enhance your Return on Investment (ROI). The good news is that after spending many years or months looking for information on how to become better at investing wisely on Google AdWords, you came across this piece. Now, there are a few, success-guaranteed tactics that can be employed successfully to help you get the...

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