by Peter Johnson | Feb 3, 2023 | Google, Google Ads, Paid Marketing, PPC
Google Ads can be an effective way to drive traffic and leads to your website, but to get a higher ROI, you need to focus on creating highly relevant and engaging ads, targeting the right keywords and audience, optimizing for mobile, and tracking and adjusting your...
by Peter Johnson | Jan 11, 2023 | Google, Google Ads, Paid Marketing, PPC
Reducing low quality clicks from Google Ads and spam form submissions can be a challenge, but there are a few strategies that you can use to minimize these issues: Use negative keywords: One of the best ways to reduce low quality clicks is to use negative keywords....
by Peter Johnson | May 22, 2020 | Google, Google Ads, Google Adwords, Home Page
The COVID 19 pandemic has disrupted business in the UK as we used to know it. Consumers have gone online to search for things they would get in the real world, such as being part of a community and connecting with nature. Since consumer behavior has changed...
by Peter Johnson | Aug 30, 2019 | Click Through Rates, Google Ads, Home Page
If you’re looking to create a successful online marketing strategy, budget for Google Ads. They reach about 246 million unique visitors, a projected 700% ROI and 3.5 billion interactions every day. Google launched the Ads feature 2 years after it became the...
by Peter Johnson | Aug 23, 2019 | Google Ads
If you happen to be an AdWord campaign manager, then you must be spending a lot of time looking for the best ways to enhance your Return on Investment (ROI). The good news is that after spending many years or months looking for information on how to become better at...
