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Author: Peter Johnson

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Google Ads

Google AdWords remarketing is a type of online advertising allowing you, the website owner, to display targeted ads to users who've already spent time on your website. Your previous website visitors will be shown these ads while they're online browsing, streaming videos on YouTube or catching up on the news. This means that users are reminded of your brand, based on the fact that they've checked it out before. Remarketing encourages them to reconnect with your...

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Google Ads, Paid Marketing, PPC

The two most important things for every Google AdWords account are increasing your conversion rate and reducing the cost of each conversion. Investing more money helps with the former but without the latter, your business will lose money overall. To help prevent that, these tips will teach you how to make your AdWords investment work harder on your behalf so you can earn more without spending more. Work Backwards from the Point of Purchase Working backwards, or reverse engineering...

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Google Ads

Advertising an online business has now been simplified thanks to market evolution. You can now make use of the Google AdWords platform to showcase your business to the world. However, things are not always a walk in the park; you will not always get the massive traffic your competitors are enjoying unless you change your AdWords campaign strategy. So, is your Google Ads Campaign running out of steam? Follow these tips to boost your AdWords campaign...

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Google Ads

AdWords has grown to one of the most reliable tools for the generation of sales leads in online marketing. However, not every advertiser enjoys the benefits of investing in this platform. Do you fall into this category, or you want to improve your ROI? A few tricks can help you achieve your desired goal. Here are sure tips on the clever ways to take your adverts to the next level with AdWords. Understand How Google AdWords Works AdWords is...

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Google Ads, Google Adwords Guide

Using Google AdWords is an excellent ways to drive your sales of products or services quickly and effectively. However, there's a way to increase your revenue by implementing one simple AdWords change: This is known as a SKAG. A SKAG is a single keyword ad group, targeting single keyword variations as opposed to sticking to the AdWords setup guide and using multiple keywords in each ad group. The SKAG method basically targets a single keyword in each individual...

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Google Ads, Paid Marketing, PPC

Negative keywords play a significant role in the success of any marketing campaign because they help advertisers target the right people who are interested in their ads. It is a type of keyword that hinders your ad from being initiated by a specific word or phrase. When setting up your first ad campaign, you should consider applying negative keywords as they save on budget, thus increasing your Return on Investment. When using negative keywords, it is essential...

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Google Ads

Google ads which people find them most relevant are the ones which they perform best. You have once searched for some staff in the web, and after your search, there are some searches results, you tend to ignore because they are not of your interest. However, you always look for the information that you are interested in, and it is relevant. As a blogger or an online marketer, you ought to know what your customers want,...

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Google Ads, Google Adwords Guide

Are you a company or business owner looking for trendy advertisements to boost your sales? If yes, here are some of the most prevalent adds as seen on google in 2019. Artificial intelligence marketing Artificial intelligence has revolutionized how ads are done. You may be searching for a particular product online then a few minutes later, your browser is filled with numerous options similar to what you had been looking for. Well, this is what artificial intelligence...

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Google Ads, Lead Generation

Are you looking for a fast and effective way to generate more leads online for your small business? Then Pay per Click (PPC) could be one of your best options since it’s by far the fastest way to produce results and does not require a large initial investment. As long as you make the effort to do a little preliminary research set up your ad campaigns correctly, you should be able to get a decent return...

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Google Ads, Google Adwords Guide, Paid Marketing, PPC

Online marketing is all about bolstering clicks and maintaining a high click-through rate (CTR). As a small business owner, you may be cash-strapped when compared to big companies with large and widely saturated advertisement campaigns. The good news is that the online world works a little differently, allowing small digital businesses to go toe-to-toe with larger competitors for search page visibility. One of the key weapons in the digital marketing armoury is pay per click (PPC)...

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