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Author: Peter Johnson

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Google Adwords, Google Analytics

For your Google Adwords campaigns to be optimised to their full potential, it is critical that they are integrated with Google Analytics.  Once this happens true business intelligence can be realised leading to better, more profitable decision making. Once you have integrated your Google Adwords account into your Google Analytics account you will have greater visibility of relevant data.  Analytics segments this data to make it easier for you to find the information you need to make...

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Google Adwords, Google Adwords Guide

Remarketing is hailed by many marketers as the holy grail of targeted advertising. What better way to increase your conversions than to target those that have already engaged with your brand in some way. Having spent some time on your website or landing pages shows at least some legitimate interest in your brand or what you have on offer. By using smart tech from the likes of Google and Facebook you can gather data on these sites through...

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Bing

Google, Google, Google. Talk to any SEO or PPC expert and the likelihood is that they will be immensely proud of knowing the ins and outs of ‘what Google wants’. This shouldn’t be suprising when you take into account the fact that a massive 66% of online searches are undertaken on the platform. Why wouldn’t SEO and PPC professionals want to focus on what is most likely to bring themselves and their customers the most value? However, smart...

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Google Adwords, Google Adwords Guide

Readers of this blog will be well aware that AdWords is a powerful tool that can bring a lot of quality traffic to your website. However, mindlessly throwing money at the platform is a sure-fire way to waste your marketing budget with little return on investment. Clever marketers are continuously trying to improve their ads, both to up their relevancy and lower the cost per click as well as to attract the right people to click...

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Google Adwords, Google Adwords Guide, Paid Marketing, PPC

Google AdWords ad extensions are a great way to add information to your paid ads without incurring massive extra costs. Using ad extensions allows you to increase the attractiveness of your ads, generally making them stand out more in search results, which ultimately leads to more clicks on your ads. However, knowing that ad extensions are beneficial to your business  and deciding to use them is only the start. By understanding exactly what you can do to...

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Google Adwords, Google Adwords Guide

Who wants more profit? If you didn’t throw up your hand into the air or shout ‘me’ with enthusiasm then I am calling you out. What business doesn’t want to spend less and make more money? Isn’t that how businesses survive and thrive? We all want to make our businesses more profitable, which is why I am often shocked to see how much money marketers and business owners often ‘throw away’ by approaching their Google AdWords bidding strategy...

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Google Adwords, Google Adwords Guide, Home Page

AdWords is undeniably an awesome way to generate traffic and ultimately increase sales or other desired actions on your website. But as a business you want to get the most bang for your buck when it comes to your marketing spend. One way to do this is by increasing your Google AdWords Quality Score which in turn will decrease the amount you will have to spend in order to achieve your objectives. Not only is this a...

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Paid Marketing, PPC

If you are anything like me, you have imagined yourself living the spy life at some point. Dressed like James Bond in a sharp tuxedo and sipping Martinis whilst surrounded by super villains, the most beautiful women in the world and coolest gadgets you could possibly imagine. But alas, for most of us this has and never will become a reality, so we have to settle for the next best thing…being a PPC ninja. But what if...

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Google Adwords, Google Adwords Guide, Home Page

Getting Google AdWords certified can be a must have for many industry professionals, with some marketing companies not even giving your CV a second glance if you do not have the credentials clearly present. However, for many marketers getting AdWords certified is a nice way to strengthen your overall offering, build your career and prove that you really know what you are doing when it comes to leveraging the power of search advertising. Search the internet for...

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Content, Conversion Rates, Home Page, Landing Pages

Unfortunately and inevitably people will always leave your website at some point. However awesome your site is, however low your bounce rate is and however well geared your content and design is to keep people engaged…people will still leave eventually. Betting is you have spent a lot of time working out how to get people to take actions whilst they are on your website, either through clear calls to action or attention-grabbing popups. But what about when...

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