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Author: Vanessa Simms

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Careers, Paid Marketing

In today's digital age, having a strong understanding of digital marketing is essential for anyone looking to grow their business or career. Digital marketing encompasses a wide range of strategies, from search engine optimization (SEO) to social media marketing, and it can be challenging to know where to start. In this article, we'll discuss some tips on how to learn digital marketing effectively.Start with the Basics Before diving into the complex world of digital marketing, it's...

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Facebook Ads, Google Ads

Facebook and Google are two of the biggest digital advertising platforms available to businesses today. Both platforms have unique features and capabilities, but many business owners are left wondering which platform is more effective for their specific needs. In this article, we will compare Facebook Ads and Google Ads to help business owners decide which platform is the best fit for their marketing goals. The Basics of Facebook Ads and Google Ads Facebook Ads is a social media...

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Ecommerce, Google Ads

When running Google Ads campaigns for an ecommerce store, there are several key metrics that you should monitor to ensure the success of your campaigns and to make informed decisions about how to optimize them. Some of the most important metrics to track include: Click-through rate (CTR): This metric measures the percentage of users who click on your ad after seeing it. A high CTR is a good indication that your ad is relevant and engaging to...

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Bing, Facebook Ads, Google Ads, Google Adwords, Paid Marketing, PPC

The world is currently battling the Corona Virus pandemic that has spread rapidly across the world within a few months. Societies have had to adapt to new ways of life with authorities locking down many industries and restricting international travel. Life as we knew it has changed rapidly with people encouraged to wear face masks when out in public and observe social distancing where possible. With these changes, some businesses have been adversely affected. Many industries have...

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Google Ads, Home Page

A Google Ads Quality Score is an assessment of the performance, relevance, and quality of your ads in the pay-per-click (PPC) advertising platform. Quality Score has an effect of your cost per action and the position of your ads the Google Quality Score determines the profitability and success of your PPC. Better management and organization of Google Ads campaign can raise your Quality Score in a number of ways. You can take control over your quality score...

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Google Shopping

Google shopping campaign is significant to anyone running an e-commerce website. With a proper setup, the shopping campaign can make your products much more visible on the internet, and this will help you attract prospective customers. The campaigns display your products to internet users after a search for a particular word is initiated by the internet user. This means that they can view what you are offering on the Google results page and if it pleases...

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Google Ads

Maybe you are wondering if Google Callout Extensions are helpful for your ad campaign. If that’s the case, you have come to the right place. No matter how great you are at creating awareness and impressions among your target audience, the chances are that you won’t get much from it. You are likely to miss meaningful conversion and revenue. Now there is a better way to take your products and services to the top of Google’s Search...

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Google Ads, PPC, PPC Metrics

When it comes to marketing and/or advertising an online business, there are a few things that you will need to prioritize. But as you do this, you should also take into account the kind of ROI (return on investment) you will get from your campaign. It is especially true if you will spend some money on different forms of advertising. If you notice a decline in the performance of your Google Ads, you can institute some minor...

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LinkedIn, Paid Marketing, PPC

LinkedIn is a digital social platform designed for professional networking. While this social networking platform is commonly used in building professional connections, it is also a very useful advertising tool. In addition to having other online marketing tools such as Google, Twitter, and Facebook, marketers can also use LinkedIn as an advertising tool. LinkedIn provides an audience with business professional from different sectors. Therefore, marketers who would like their adverts to reach business professionals can use LinkedIn...

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Landing Pages

PPC and SEO have been the most utilised components when it comes to creating traffic, likes, followers, and buyers. However, little is done on the About Us page. This particular page is very important since it gives the company or business an excellent opportunity to sell itself to potential customers. It is of great essence that the About Us page does not act as an additional blank script to be filled with unnecessary remarks. To be...

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