by Vanessa Simms | Mar 2, 2023 | Careers, Paid Marketing
In today’s digital age, having a strong understanding of digital marketing is essential for anyone looking to grow their business or career. Digital marketing encompasses a wide range of strategies, from search engine optimization (SEO) to social media...
by Vanessa Simms | Feb 11, 2023 | Facebook Ads, Google Ads
Facebook and Google are two of the biggest digital advertising platforms available to businesses today. Both platforms have unique features and capabilities, but many business owners are left wondering which platform is more effective for their specific needs. In this...
by Vanessa Simms | Jan 14, 2023 | Ecommerce, Google Ads
When running Google Ads campaigns for an ecommerce store, there are several key metrics that you should monitor to ensure the success of your campaigns and to make informed decisions about how to optimize them. Some of the most important metrics to track include:...
by Vanessa Simms | May 1, 2020 | Bing, Facebook Ads, Google Ads, Google Adwords, Paid Marketing, PPC
The world is currently battling the Corona Virus pandemic that has spread rapidly across the world within a few months. Societies have had to adapt to new ways of life with authorities locking down many industries and restricting international travel. Life as we knew...
by Vanessa Simms | Sep 6, 2019 | Google Ads, Home Page
A Google Ads Quality Score is an assessment of the performance, relevance, and quality of your ads in the pay-per-click (PPC) advertising platform. Quality Score has an effect of your cost per action and the position of your ads the Google Quality Score determines the...
