When you think about digital marketing, it may be the more glamorous elements that spring to mind: producing beautiful creative ads, or coming up with some unique words that immediately describe what your business has to offer. As important as those elements may be,...
How Do I Learn Digital Marketing?
In today's digital age, having a strong understanding of digital marketing is essential for anyone looking to grow their business or career. Digital marketing encompasses a wide range of strategies, from search engine optimization (SEO) to social media marketing, and...
The Pros and Cons of Performance Max in Google Ads for Ecommerce Store Owners
As an ecommerce store owner, leveraging Google Ads can be a powerful tool for driving traffic, increasing sales, and growing your business. One recent development in Google Ads is Performance Max, a campaign type designed to help businesses achieve better results...
Google Ads: Exploring Keyword Match Types
Google Ads is one of the most popular advertising platforms available today, allowing businesses to reach their target audience through targeted ads. One of the key elements that make Google Ads effective is the use of keyword match types, which determine how broadly...
What Is The Best Way To Lower CPAs On Google Ads?
Cost Per Acquisition (CPA) is one of the most important metrics that advertisers measure when running campaigns on Google Ads. Lowering CPA is a critical goal for advertisers since it directly impacts their bottom line by increasing profits and ROI. There are several...
Do people really click on Google Ads?
As a marketing agency owner, I've had many clients who have asked me the same question: "Do people really click on Google Ads?" It's a valid concern, as investing in Google Ads can be a significant expense. However, the short answer is yes, people do click on Google...