Contact Us
We'd love to hear from you and we're always happy to offer our thoughts on how we can help to improve your business.

01962 736372

contact@search-south.com

Alresford, Hampshire

01962 736372 or 0207 9932096

London & Hampshire

mobile-logo
Top

Conversion Rates

0
0
Conversion Rates, Google Ads

In the world of digital marketing, Google Ads has emerged as one of the most powerful tools for driving website traffic, generating leads, and ultimately increasing revenue. Despite the countless metrics that marketers can analyze, one of the most crucial aspects to focus on is the conversion rate. This article will explore the significance of conversion rates within Google Ads, why they matter, and how they can impact your business. Understanding Conversion Rates in Google Ads Before diving...

by
Share
0
0
Conversion Rates, Google Ads

When you think about digital marketing, it may be the more glamorous elements that spring to mind: producing beautiful creative ads, or coming up with some unique words that immediately describe what your business has to offer. As important as those elements may be, it's sometimes the "run of the mill" stuff that can really make an ad account tick. Want to understand how to get conversion tracking working for you? Read on to learn more. In many...

by
Share
0
0
Conversion Rates, Google Ads, Paid Marketing, PPC

Creating PPC's Ad words Ad copy goes beyond writing them as they are, including the feature words and a call to action. Many people running PPC accounts fail to think in between the lines, which affects the effectiveness of Ad copy variations. So how does one improve their current PPC Ad copy variations? The Secret behind Creating Amazing Ad Copy First and foremost, you need to know how to do it right so that you can improve or...

by
Share
0
0
Conversion Rates, Ecommerce, Google Ads

Most marketers or at least a good number are familiar with PPC advertising. Pay per click tracking involves evaluating the performance of your marketing campaigns. You can only be sure that your ad spend is making a difference to your bottom-line by tracking results. It means paying extra attention to key metrics including click-through rates, cost per conversion, cost per click, the quality score, and the total cost. Understanding where you stand compared to other benchmarks gives...

by
Share
0
0
Conversion Rates, Ecommerce, Google Ads

2018 Black Friday has been eventful especially since massive fails in most online stores characterized it. This is owed to the fact that a majority of retailers felt that last years' success would spill over to this year without them making any considerable efforts to up their game. Contrary to this expectation, some stores had failed in several aspects. As such, they experienced a drop in the profits even with people buying several items from them. However,...

by
Share
0
0
Conversion Rates, Ecommerce

Many online business owners may be persuaded to spend money on advertising and marketing activities; however, without monitoring the impact of marketing, the investment is akin to a stab in the dark. The current financial analysis methodologies have been developed for conventional brick and mortar business models, however, the underlying concepts can be adapted to suit online businesses. What Metrics Should Be Monitored? Metrics are the standards or factors of measurement, which the performance of the business is...

by
Share
0
0
Conversion Rates, Google Ads, Google Adwords, Landing Pages

Your landing page can be the hero of your marketing campaign. Regardless of the channel or content you are working with, a solid, high performing landing page will get your campaign goals nailed down perfectly. As they play such an important role in the marketing mix, having effective landing pages becomes vitally important to your campaigns. Minor landing page improvements which increase conversions by just a fraction of a percent can positively affect your bottom line, so...

by
Share
0
0
Conversion Rates, Google Adwords

Are you out of the loop on the latest developments in the world of Google AdWords? Allow us to get you back in that loop, with our summary of new features, integrations and policy changes from the past few weeks. Google Optimize Integration The Google Optimize platform allows website owners to make the visitor experience more personalised. It enables a review of current on-site behaviour and provides the tools that are needed to make changes. Those changes could...

by
Share
4
0
Conversion Rates, Google Adwords

Employing Google AdWords to increase your sales is a tried and tested tool in everyone’s marketing arsenal. However, it doesn’t always go quite as planned. When you’ve invested heavily in advertising on AdWords but are failing to see the difference in your bottom line, it’s a highly frustrating situation. Even worse, when your ad impressions are good and the clicks are happening, but those clicks are not translating into sales, your campaign is costing you money for...

by
Share
0
0
Content, Conversion Rates, Home Page, Landing Pages

Unfortunately and inevitably people will always leave your website at some point. However awesome your site is, however low your bounce rate is and however well geared your content and design is to keep people engaged…people will still leave eventually. Betting is you have spent a lot of time working out how to get people to take actions whilst they are on your website, either through clear calls to action or attention-grabbing popups. But what about when...

by
Share
Next Page »
Search South
The Google AdWords experts, producing more leads for your business.

01962 736372 / 0207 9932096

London & Hampshire

Mon - Fri 9.00 - 5.30

Newsletter

Copyright 2019 © Search-South.com Limited   Privacy