Google Ad Specifications: A Breakdown
The multiscreen world we are living in has brought a lot of changes in the Ad world. From the 25-35-35 character rule that used to grace the text Ads to the new character count 30-30-80, changes have continued to hit the paid search marketing platform. Getting to know the right practices for leveraging symbols in pay-per-click ad text, Adwords headline writing as well as maximally utilising Adwords interface such as the Google ad preview tool are...