by Keith Barrett | Apr 19, 2023 | Ecommerce, Google Ads
Google recently announced that some of their attribution models are “going away”. This is news that many advertisers may have missed. Those who did see the announcement may well have found themselves thinking: “So what?” Attribution is a core...
by Vanessa Simms | Jan 14, 2023 | Ecommerce, Google Ads
When running Google Ads campaigns for an ecommerce store, there are several key metrics that you should monitor to ensure the success of your campaigns and to make informed decisions about how to optimize them. Some of the most important metrics to track include:...
by Peter Johnson | Feb 22, 2019 | Conversion Rates, Ecommerce, Google Ads
Most marketers or at least a good number are familiar with PPC advertising. Pay per click tracking involves evaluating the performance of your marketing campaigns. You can only be sure that your ad spend is making a difference to your bottom-line by tracking results....
by Peter Johnson | Dec 22, 2018 | Conversion Rates, Ecommerce, Google Ads
2018 Black Friday has been eventful especially since massive fails in most online stores characterized it. This is owed to the fact that a majority of retailers felt that last years’ success would spill over to this year without them making any considerable...
by Peter Johnson | Dec 14, 2018 | Conversion Rates, Ecommerce
Many online business owners may be persuaded to spend money on advertising and marketing activities; however, without monitoring the impact of marketing, the investment is akin to a stab in the dark. The current financial analysis methodologies have been developed for...
by Keith Barrett | Feb 9, 2018 | Ecommerce, Google Adwords
The issue of event tickets being snapped up and re-sold has been gaining increasing attention in recent months. In fact, it’s felt like something of a problem for many years. Across sporting events, concerts and a range of other forms of entertainment, it often...