by Peter Johnson | May 10, 2023 | Google Ads
So, you’re looking to get your head around this whole Google Ads thing, right? Well, there’s this super important concept you’ve gotta know – Keyword Match Types. They’re like the secret sauce that can make or break your ad campaigns. In...
by Keith Barrett | Apr 26, 2023 | Conversion Rates, Google Ads
In the world of digital marketing, Google Ads has emerged as one of the most powerful tools for driving website traffic, generating leads, and ultimately increasing revenue. Despite the countless metrics that marketers can analyze, one of the most crucial aspects to...
by Keith Barrett | Apr 25, 2023 | Google Ads, Paid Marketing, PPC, SEO
Should you focus your digital marketing budget on paid search, or organic search? Or maybe a bit of both? We take a closer look at the pros and cons of pay per click (PPC) solutions and search engine optimisation (SEO) to help guide your marketing investment...
by Keith Barrett | Apr 20, 2023 | Google, Google Ads, PPC
We’ve been managing Google Ads (once called Google Adwords) accounts for more than 15 years. Over that time period, there have been huge changes to the way in which Google’s advertising platform works. Don’t worry – I’m not about to...
by Keith Barrett | Apr 19, 2023 | Ecommerce, Google Ads
Google recently announced that some of their attribution models are “going away”. This is news that many advertisers may have missed. Those who did see the announcement may well have found themselves thinking: “So what?” Attribution is a core...
by Keith Barrett | Apr 18, 2023 | Conversion Rates, Google Ads
When you think about digital marketing, it may be the more glamorous elements that spring to mind: producing beautiful creative ads, or coming up with some unique words that immediately describe what your business has to offer. As important as those elements may be,...
