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Decoding Keyword Match Types in Google Ads: Strategic Insights and Recommendations

by Peter Johnson | May 10, 2023 | Google Ads

So, you’re looking to get your head around this whole Google Ads thing, right? Well, there’s this super important concept you’ve gotta know – Keyword Match Types. They’re like the secret sauce that can make or break your ad campaigns. In...

The Importance of Conversion Rates in Google Ads and Their Impact on Your Business

by Keith Barrett | Apr 26, 2023 | Conversion Rates, Google Ads

In the world of digital marketing, Google Ads has emerged as one of the most powerful tools for driving website traffic, generating leads, and ultimately increasing revenue. Despite the countless metrics that marketers can analyze, one of the most crucial aspects to...

Paid Search Versus Organic Search: Using Your Budget Effectively

by Keith Barrett | Apr 25, 2023 | Google Ads, Paid Marketing, PPC, SEO

Should you focus your digital marketing budget on paid search, or organic search? Or maybe a bit of both? We take a closer look at the pros and cons of pay per click (PPC) solutions and search engine optimisation (SEO) to help guide your marketing investment...

Use Negative Keywords To Reduce Your Google Ads Bill

by Keith Barrett | Apr 20, 2023 | Google, Google Ads, PPC

We’ve been managing Google Ads (once called Google Adwords) accounts for more than 15 years. Over that time period, there have been huge changes to the way in which Google’s advertising platform works. Don’t worry – I’m not about to...

Google Ads Attribution: Understanding The Fundamentals

by Keith Barrett | Apr 19, 2023 | Ecommerce, Google Ads

Google recently announced that some of their attribution models are “going away”. This is news that many advertisers may have missed. Those who did see the announcement may well have found themselves thinking: “So what?” Attribution is a core...

Google Ads Conversion Tracking: Is It Working For You?

by Keith Barrett | Apr 18, 2023 | Conversion Rates, Google Ads

When you think about digital marketing, it may be the more glamorous elements that spring to mind: producing beautiful creative ads, or coming up with some unique words that immediately describe what your business has to offer. As important as those elements may be,...
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