by Keith Barrett | Apr 9, 2026 | Google Ads
Let’s be honest: Google Ads can feel like a bit of a minefield. One minute you’re convinced you’ve cracked it, the next your cost per lead has doubled and you’re staring at your screen wondering what on earth happened. The good news is that success with Google Ads...
by Keith Barrett | Apr 3, 2026 | Google Ads
Responsive Search Ads (RSAs) are now the default ad format in Google Ads, and whether you actively chose them or not, you’re almost certainly using them. On the surface, they seem simple enough. You provide a handful of headlines and descriptions, and Google mixes and...
by Keith Barrett | Mar 28, 2026 | Google Ads
If you’ve ever run Google Ads, you’ll know the frustration. The leads are coming in, the numbers look healthy… and yet something feels off. Enquiries don’t convert, sales teams complain about “time-wasters”, and suddenly your cost per lead doesn’t look nearly as...
by Keith Barrett | Mar 24, 2026 | Facebook Ads, Google Ads, Lead Generation, LinkedIn
For service-based businesses in the UK, lead generation is rarely a simple, single-channel activity. Whether the business operates in dentistry, accountancy, legal services or home improvements, growth is typically dependent on a consistent and predictable flow of new...
by Keith Barrett | Mar 23, 2026 | Google Ads, LinkedIn
For businesses investing in paid media, the choice between Google Ads and LinkedIn Ads is often framed as a question of platform preference. In practice, the distinction runs deeper. These platforms operate on fundamentally different principles, target users at...
by Keith Barrett | Mar 20, 2026 | Google Ads
For many businesses, Google Ads is approached as a single channel. In reality, it is a collection of different campaign types, each designed to serve a specific purpose within the broader advertising ecosystem. Understanding how these campaign types function — and,...
