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Use Negative Keywords To Reduce Your Google Ads Bill

by Keith Barrett | Apr 20, 2023 | Google, Google Ads, PPC

We’ve been managing Google Ads (once called Google Adwords) accounts for more than 15 years. Over that time period, there have been huge changes to the way in which Google’s advertising platform works. Don’t worry – I’m not about to...

What Is The Best Way To Lower CPAs On Google Ads?

by Peter Johnson | Feb 23, 2023 | Google, Google Ads, Lead Generation

Cost Per Acquisition (CPA) is one of the most important metrics that advertisers measure when running campaigns on Google Ads. Lowering CPA is a critical goal for advertisers since it directly impacts their bottom line by increasing profits and ROI. There are several...

How can I get a higher ROI on Google Ads?

by Peter Johnson | Feb 3, 2023 | Google, Google Ads, Paid Marketing, PPC

Google Ads can be an effective way to drive traffic and leads to your website, but to get a higher ROI, you need to focus on creating highly relevant and engaging ads, targeting the right keywords and audience, optimizing for mobile, and tracking and adjusting your...

Reducing Low Quality Clicks From Google Ads

by Peter Johnson | Jan 11, 2023 | Google, Google Ads, Paid Marketing, PPC

Reducing low quality clicks from Google Ads and spam form submissions can be a challenge, but there are a few strategies that you can use to minimize these issues: Use negative keywords: One of the best ways to reduce low quality clicks is to use negative keywords....

Latest Google UK Search Insights

by Peter Johnson | May 22, 2020 | Google, Google Ads, Google Adwords, Home Page

The COVID 19 pandemic has disrupted business in the UK as we used to know it. Consumers have gone online to search for things they would get in the real world, such as being part of a community and connecting with nature. Since consumer behavior has changed...

Why Isn’t Google Ads Working For My Business?

by Peter Johnson | Feb 18, 2019 | Business, Google, Google Ads

The 4 major common Google Ads mistakes and How to Avoid them If you have not been using Google Ads for your business, then you are missing on such a great opportunity to drive tremendous traffic to your business. Ads work quite effectively for most businesses since...
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