We've been managing Google Ads (once called Google Adwords) accounts for more than 15 years. Over that time period, there have been huge changes to the way in which Google's advertising platform works. Don't worry - I'm not about to launch into a long list of all the changes that we've seen over the years!But I do want to focus on one area: negative keywords. This is part of a Google Ads account that can be...
Cost Per Acquisition (CPA) is one of the most important metrics that advertisers measure when running campaigns on Google Ads. Lowering CPA is a critical goal for advertisers since it directly impacts their bottom line by increasing profits and ROI. There are several ways to lower CPAs on Google Ads, and in this article, we'll discuss some of the most effective strategies. Improve Ad Relevance One of the primary factors that determine the cost of advertising on...
Google Ads can be an effective way to drive traffic and leads to your website, but to get a higher ROI, you need to focus on creating highly relevant and engaging ads, targeting the right keywords and audience, optimizing for mobile, and tracking and adjusting your performance over time. Here are some tips to help you get a higher ROI on your Google Ads investment. Focus on high-value keywords: One of the most important factors when it...
Reducing low quality clicks from Google Ads and spam form submissions can be a challenge, but there are a few strategies that you can use to minimize these issues: Use negative keywords: One of the best ways to reduce low quality clicks is to use negative keywords. Negative keywords are keywords that you don't want your ads to show for. For example, if you're a luxury car dealer, you might want to exclude keywords like "cheap" or...
The COVID 19 pandemic has disrupted business in the UK as we used to know it. Consumers have gone online to search for things they would get in the real world, such as being part of a community and connecting with nature. Since consumer behavior has changed profoundly, there is a need to reevaluate marketing strategies to reflect these changes.Localized searchesResearch indicates that most UK residents increasingly search for when amenities such as schools, transport networks...
The 4 major common Google Ads mistakes and How to Avoid them If you have not been using Google Ads for your business, then you are missing on such a great opportunity to drive tremendous traffic to your business. Ads work quite effectively for most businesses since every click translates to a new visitor who is a potential client. However, there are a number of businesses no matter how much they invest in Google Ads, it still...
Whether you are seeking to monetize your blog or watch your website ROI soar, Google ads are the way to go. It works by finding ads that are related to your content. Formerly known as AdWords, google ads use the pay per click (PPC) marketing strategy. There are various ways of targeting your ads depending on the type of your business. The platform comes with several tabs and options that can be rather overwhelming. In addition, AdWords...
Before making a hotel booking, most travellers do thorough research on Google. And, when it comes to traffic, Google exceeds any of the major OTA (Online Travel Agency) searches. It accounts for about 77% of the global search traffic. And, although only a small percentage of the 4.5 billion daily searches performed on Google are for accommodation or travel, the numbers are still high for Google's Hotel Ads meta-search product. We'll take an in-depth look at Google Hotel...
Pick a random marketer and ask them whether they think Google AdWords returns substantial results for their business. Only luck can tell whether the answer would be an excited yes or resounding no. The divide between lovers and haters of the platform is challenged only by people opinions of Marmite. So the question remains – does Google AdWords really work? The answer is, of course, yes. Although like any tool in the marketers toolbox, knowing about and using it is...
Google is a multibillion dollar company with products and services offered in a wide range of industries from advertising, marketing and search engines, to hardware, software, internet, even a $38 million wind farm in North Dakota, USA. With everything that Google has ties to, it is interesting to find that almost 97 percent of Google’s annual revenue comes from their advertising platform. That is over $30 billion per year. This goes to show that keywords are...