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Google Adwords Guide, Home Page

Google AdWords has proved itself repeatedly as an effective marketing tool for small to medium business startups looking for growth and brand recognition. Some marketing professionals choose to use AdWords exclusively for their clients while others like to add other marketing methods to increase sales. Which is best for you and is there a comparable marketing method that you should be using alongside your AdWords campaign? What is AdWords? First, let’s take a look at what AdWords...

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Home Page, Internet Marketing, Mobile SEO

Search presents an ever-changing landscape, offering new challenges and a diverse set of opportunities on a daily basis. In this research piece, we consider the latest trends in relation to lead generation using Google AdWords. What changes do you need to make, in order to stay multiple steps ahead of the competition? The importance of mobile Right now, if you’re not getting mobile right, then you’re losing out on business. Back in May 2015, Google announced that the...

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Google Adwords, Google Adwords Guide, Home Page, Uncategorized

For those looking to plan a Pay Per Click (PPC) advertising campaign, there are a number of online tools available. But there is only one free tool that allows limitless access to data direct from Google: this helps to explain why Google’s Keyword Planner remains the number one choice for PPC professionals. With direct integration with Google AdWords, the Keyword Planner also enables new campaigns to be created more quickly and efficiently than might otherwise be the...

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Google Adwords, Google Adwords Guide, Home Page, PPC

We've seen a lot of AdWords accounts over the years and we've seen a lot of problems too! In this article, we take a look at some of the most frequently observed pitfalls. When clients approach us to manage a Google AdWords account, it's typically due to one of a few scenarios: They are going to be using AdWords for the first time and wisely want the account set-up and optimised by someone who knows what they're...

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Google Adwords, Home Page, Paid Marketing, PPC

In the world of search engine marketing, even seasoned experts continue to learn more each day. With advertising platforms changing so frequently, not to mention high levels of activity within some industry sectors, it's an absolute necessity to keep up to date. So where do we turn when we want the latest information on Pay Per Click (PPC) marketing developments? Here's our list of the top 5 sources of news, views and insights: Search Engine Land The Search...

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Ecommerce, Home Page

Retail Business Technology Expo (RBTE) 2017 was a two-day event, which took place at London Olympia. The exhibition is billed as the UK's biggest and fastest growing annual event for retail and hospitality. As a Google Partner agency, with a particular interest in this area, we ensured that we had a presence at RBTE 2017. Over the coming days, we'll be posting a series of articles highlighting the main "takeaways" from the event. With registered speakers and attendees...

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Google Adwords, Home Page, PPC, Search Engine Marketing

Merkle produce a quarterly digital marketing report, examining the state of the industry and identifying benchmarks. The report for the first quarter of 2017 runs to 28 pages. We’ve read it, so that you don’t have to! Here’s our summary: Google AdWords spend increased by 21% in the first quarter of 2017 on a year-on-year basis, representing a slightly faster rate of increase than was seen in the first quarter of 2016. As we’ve reported elsewhere, the...

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Google Adwords, Google Adwords Guide, Home Page, PPC, Search Engine Marketing

In this blog post, we’ll be talking about how you can find better keywords for your AdWords campaigns. We’ll talk about keyword discovery, measuring competition and some tools that can make the job that bit easier. What is a keyword? When we visit our preferred search engine, we enter a phrase in order to access information. If we’re looking to buy a new pair of jeans online, then we might enter: Buy men’s jeans online In this case, buy men's...

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Apple, Home Page, Technology

At first glance, there doesn't seem to be much of a link between Silicon Valley and Brexit. The former represents a fast-paced technological hub in California. The latter is all about the UK's vote to leave the European Union. But a report today in The Guardian suggests that British firms, worried about the impact of Brexit, have been looking across the Atlantic for potential solutions. The story begins with the news that: "Theresa May’s article 50 letter might...

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Business, Ecommerce, Google, Home Page

Reading some stories produced by mainstream UK media outlets this morning throws up some interesting insights into the world of digital marketing. A story in The Guardian caught our eye, with the news that internet ad spending in the UK topped £10 billion in 2016. The figures, which have been extracted from a report by the Internet Advertising Bureau UK, suggest that there has been a 17% increase in a 12 month period. The Guardian also reports...

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