The Google Panda update hit the UK on 11 April 2011 and has been receiving some attention in the media generally. There have been plenty of headlines generated within the online community. But what's it all about and what impact has been seen so far? Let's take a closer look. What is Google Panda? Well, back in February, Google launched a major new algorithm update in the US. According to Google themselves, this change had an impact on almost...
A lot of our work involves local companies and many see the benefits in ranking well for searches within the local area. If you only look to serve the local area, then it makes sense to concentrate on generate leads that will be relevant to the services that you can provide. One of the added advantages to such an approach may be that you'll face less competition. This should, in theory, make things a lot more simple than...
You may be thinking about marketing your business online. You can attract more visitors to your website, generate more leads and get more business as a result. What could possibly go wrong?! Many people take the plunge in this way, believing that it's possible to do a little bit of something here, a little of something different there. Although this can work in some instances, most people realise that the key to success is to plan properly...
It can seem like Internet Marketing is hard to grasp, or expensive, but there are plenty of advantages to marketing your business online. Here are the top reasons to invest in Internet Marketing: Get more potential customers Ok, so this may be a pretty obvious one! But it's clear that online marketing allows you to get more visitors to your website. That is not, however, the aim of the exercise. In fact, we may just see it as the...
How should your internet business marketing efforts differ from your offline strategies? It's clear that the online world offers a considerable amount of opportunities - in many instances, for instance, you'll have the chance to reach out to an extremely wide audience. But it's also true that you need to be able to reach out to them in the right way. It's not enough to simply have a Twitter or Facebook account. A blog will also do...
Although our roots are here in Hampshire, there's a lot more to Search South than our popular Hampshire SEO services. In fact, we operate throughout the UK. Many of us now take it for granted that the internet allows us a greater sense of flexibility. This is certainly true in the search engine marketing industry. We're able to make use of email, internet telephony (and "old school" phone calls) to ensure that we're completely up-to-date on what...