by Keith Barrett | Mar 24, 2026 | Facebook Ads, Google Ads, Lead Generation, LinkedIn
For service-based businesses in the UK, lead generation is rarely a simple, single-channel activity. Whether the business operates in dentistry, accountancy, legal services or home improvements, growth is typically dependent on a consistent and predictable flow of new...
by Keith Barrett | Feb 13, 2026 | B2B, Google Ads, Lead Generation
Spend a few minutes on LinkedIn and you’ll quickly discover that there’s no shortage of “magic formulas” for B2B lead generation. There are frameworks. There are scripts. There are automated systems that apparently work for any business, in any sector, with minimal...
by Peter Johnson | Feb 23, 2023 | Google, Google Ads, Lead Generation
Cost Per Acquisition (CPA) is one of the most important metrics that advertisers measure when running campaigns on Google Ads. Lowering CPA is a critical goal for advertisers since it directly impacts their bottom line by increasing profits and ROI. There are several...
by Vanessa Simms | Apr 20, 2019 | B2B, Google Ads, Google Adwords, Lead Generation
Would you like to use Google Ads effectively within your B2B environment to grow your business, but you just don’t know where to start? Maybe you’ve already run a campaign or two, but you’re not sure why they didn’t bring in more leads, or...
by Peter Johnson | Apr 17, 2019 | Google Ads, Lead Generation
Are you looking for a fast and effective way to generate more leads online for your small business? Then Pay per Click (PPC) could be one of your best options since it’s by far the fastest way to produce results and does not require a large initial investment. As long...
