How is search engine marketing going to change in 2018? What are the latest trends that you need your agency to be on top of? In this week’s blog post, we examine some of the top stats that provide enlightenment. 60% of Google users are unable to identify the fact that they are looking at a paid ad, rather than an organic listing (Source: Smart Insights, 2017) The average Click Through Rate (CTR) witnessed on Facebook,...
Search presents an ever-changing landscape, offering new challenges and a diverse set of opportunities on a daily basis. In this research piece, we consider the latest trends in relation to lead generation using Google AdWords. What changes do you need to make, in order to stay multiple steps ahead of the competition? The importance of mobile Right now, if you’re not getting mobile right, then you’re losing out on business. Back in May 2015, Google announced that the...
The goal of your business website is to attract more customers and increase sales. Sure, it does a lot more than that, but its primary goal is more customers and more sales. Keeping that idea in mind, the business owner has to ask himself or herself the question, “Does my website really do what it needs to make my business successful?” After many business owners ask themselves this question, they usually turn to a web development agency...
Have you take an look through your Google Analytics stats recently and spotted the proportion of visitors using mobiles to access your content? If you run a typical site, then it's likely that numbers have been increasing over time. Mobile SEO is all about embracing the way in which consumers are searching and ensuring that your site is best positioned to take advantage of these changes. Responsive Design The issue of responsive design has been filling up more and...