by Keith Barrett | Apr 25, 2023 | Google Ads, Paid Marketing, PPC, SEO
Should you focus your digital marketing budget on paid search, or organic search? Or maybe a bit of both? We take a closer look at the pros and cons of pay per click (PPC) solutions and search engine optimisation (SEO) to help guide your marketing investment...
by Vanessa Simms | Mar 2, 2023 | Careers, Paid Marketing
In today’s digital age, having a strong understanding of digital marketing is essential for anyone looking to grow their business or career. Digital marketing encompasses a wide range of strategies, from search engine optimization (SEO) to social media...
by Peter Johnson | Feb 3, 2023 | Google, Google Ads, Paid Marketing, PPC
Google Ads can be an effective way to drive traffic and leads to your website, but to get a higher ROI, you need to focus on creating highly relevant and engaging ads, targeting the right keywords and audience, optimizing for mobile, and tracking and adjusting your...
by Peter Johnson | Jan 11, 2023 | Google, Google Ads, Paid Marketing, PPC
Reducing low quality clicks from Google Ads and spam form submissions can be a challenge, but there are a few strategies that you can use to minimize these issues: Use negative keywords: One of the best ways to reduce low quality clicks is to use negative keywords....
by Vanessa Simms | May 1, 2020 | Bing, Facebook Ads, Google Ads, Google Adwords, Paid Marketing, PPC
The world is currently battling the Corona Virus pandemic that has spread rapidly across the world within a few months. Societies have had to adapt to new ways of life with authorities locking down many industries and restricting international travel. Life as we knew...
by Peter Johnson | Jul 21, 2019 | Google Ads, Paid Marketing, PPC
The two most important things for every Google AdWords account are increasing your conversion rate and reducing the cost of each conversion. Investing more money helps with the former but without the latter, your business will lose money overall. To help prevent that,...
