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Paid Marketing

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Google Ads, Paid Marketing, PPC, SEO

Should you focus your digital marketing budget on paid search, or organic search? Or maybe a bit of both? We take a closer look at the pros and cons of pay per click (PPC) solutions and search engine optimisation (SEO) to help guide your marketing investment decisions. A Brief Explainer Let's start with a brief explanation of what we mean by paid search and organic search. If you're already well versed in the ins and outs of digital marketing,...

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Careers, Paid Marketing

In today's digital age, having a strong understanding of digital marketing is essential for anyone looking to grow their business or career. Digital marketing encompasses a wide range of strategies, from search engine optimization (SEO) to social media marketing, and it can be challenging to know where to start. In this article, we'll discuss some tips on how to learn digital marketing effectively.Start with the Basics Before diving into the complex world of digital marketing, it's...

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Google, Google Ads, Paid Marketing, PPC

Google Ads can be an effective way to drive traffic and leads to your website, but to get a higher ROI, you need to focus on creating highly relevant and engaging ads, targeting the right keywords and audience, optimizing for mobile, and tracking and adjusting your performance over time. Here are some tips to help you get a higher ROI on your Google Ads investment. Focus on high-value keywords: One of the most important factors when it...

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Google, Google Ads, Paid Marketing, PPC

Reducing low quality clicks from Google Ads and spam form submissions can be a challenge, but there are a few strategies that you can use to minimize these issues: Use negative keywords: One of the best ways to reduce low quality clicks is to use negative keywords. Negative keywords are keywords that you don't want your ads to show for. For example, if you're a luxury car dealer, you might want to exclude keywords like "cheap" or...

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Bing, Facebook Ads, Google Ads, Google Adwords, Paid Marketing, PPC

The world is currently battling the Corona Virus pandemic that has spread rapidly across the world within a few months. Societies have had to adapt to new ways of life with authorities locking down many industries and restricting international travel. Life as we knew it has changed rapidly with people encouraged to wear face masks when out in public and observe social distancing where possible. With these changes, some businesses have been adversely affected. Many industries have...

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Google Ads, Paid Marketing, PPC

The two most important things for every Google AdWords account are increasing your conversion rate and reducing the cost of each conversion. Investing more money helps with the former but without the latter, your business will lose money overall. To help prevent that, these tips will teach you how to make your AdWords investment work harder on your behalf so you can earn more without spending more. Work Backwards from the Point of Purchase Working backwards, or reverse engineering...

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LinkedIn, Paid Marketing, PPC

LinkedIn is a digital social platform designed for professional networking. While this social networking platform is commonly used in building professional connections, it is also a very useful advertising tool. In addition to having other online marketing tools such as Google, Twitter, and Facebook, marketers can also use LinkedIn as an advertising tool. LinkedIn provides an audience with business professional from different sectors. Therefore, marketers who would like their adverts to reach business professionals can use LinkedIn...

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Google Ads, Paid Marketing, PPC

Negative keywords play a significant role in the success of any marketing campaign because they help advertisers target the right people who are interested in their ads. It is a type of keyword that hinders your ad from being initiated by a specific word or phrase. When setting up your first ad campaign, you should consider applying negative keywords as they save on budget, thus increasing your Return on Investment. When using negative keywords, it is essential...

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Facebook Ads, Paid Marketing, PPC

Facebook Ads are bought based on an auction model. Advertisers are charged per click, impression, or actions. There are many formats available to advertisers. You will learn about the options that exist in the Facebook Ads ecosystem in this guide. Facebook allows you to create ads yourself via the Facebook self-service interface or via a certified API developer if you need more tool for managing Facebook ads. Ads appear all over Facebook and some even appear...

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Conversion Rates, Google Ads, Paid Marketing, PPC

Creating PPC's Ad words Ad copy goes beyond writing them as they are, including the feature words and a call to action. Many people running PPC accounts fail to think in between the lines, which affects the effectiveness of Ad copy variations. So how does one improve their current PPC Ad copy variations? The Secret behind Creating Amazing Ad Copy First and foremost, you need to know how to do it right so that you can improve or...

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