by Keith Barrett | Mar 9, 2026 | Google Ads, Paid Marketing, PPC
Pay-per-click (PPC) advertising has become one of the most important growth channels for e-commerce businesses. Unlike many other marketing channels, PPC offers the ability to generate immediate traffic, measure performance clearly and scale campaigns quickly when...
by Keith Barrett | Mar 3, 2026 | Bing, Google Ads, Paid Marketing, PPC
Pay Per Click (PPC) advertising has never been more accessible. Platforms such as Google Ads, Microsoft Advertising and LinkedIn Ads allow businesses of all sizes to launch campaigns in a matter of hours. The barrier to entry is low. The interface is intuitive....
by Keith Barrett | Mar 2, 2026 | Google Ads, Paid Marketing, PPC
Pay Per Click (PPC) management is not one-size-fits-all. Although the platforms may be the same – whether that’s Google Ads, Microsoft Advertising or paid social channels – the way campaigns should be structured, optimised and measured differs significantly depending...
by Keith Barrett | Feb 17, 2026 | Google Ads, Paid Marketing, Search Engine Marketing
Recent reports suggest that a Google Ads tool has, in some cases, automatically re-enabled keywords that advertisers had previously paused. If true, that’s a significant development. Paused keywords are usually paused for a reason. They may have been irrelevant, too...
by Keith Barrett | Apr 25, 2023 | Google Ads, Paid Marketing, PPC, SEO
Should you focus your digital marketing budget on paid search, or organic search? Or maybe a bit of both? We take a closer look at the pros and cons of pay per click (PPC) solutions and search engine optimisation (SEO) to help guide your marketing investment...
by Vanessa Simms | Mar 2, 2023 | Careers, Paid Marketing
In today’s digital age, having a strong understanding of digital marketing is essential for anyone looking to grow their business or career. Digital marketing encompasses a wide range of strategies, from search engine optimization (SEO) to social media...
