Contact Us
We'd love to hear from you and we're always happy to offer our thoughts on how we can help to improve your business.

01962 736372

contact@search-south.com

Alresford, Hampshire

01962 736372 or 0207 9932096

London & Hampshire

mobile-logo
Top

PPC

0
0
Google Ads, Paid Marketing, PPC, SEO

Should you focus your digital marketing budget on paid search, or organic search? Or maybe a bit of both? We take a closer look at the pros and cons of pay per click (PPC) solutions and search engine optimisation (SEO) to help guide your marketing investment decisions. A Brief Explainer Let's start with a brief explanation of what we mean by paid search and organic search. If you're already well versed in the ins and outs of digital marketing,...

by
Share
0
0
Google, Google Ads, PPC

We've been managing Google Ads (once called Google Adwords) accounts for more than 15 years. Over that time period, there have been huge changes to the way in which Google's advertising platform works. Don't worry - I'm not about to launch into a long list of all the changes that we've seen over the years!But I do want to focus on one area: negative keywords. This is part of a Google Ads account that can be...

by
Share
0
0
Google Ads, PPC

As an ecommerce store owner, leveraging Google Ads can be a powerful tool for driving traffic, increasing sales, and growing your business. One recent development in Google Ads is Performance Max, a campaign type designed to help businesses achieve better results across Google's various ad networks. In this article, we will discuss the pros and cons of using Performance Max for your ecommerce store, specifically delving into Shopping, Search, and Display listings. What is Performance Max? Performance Max...

by
Share
0
0
Google Ads, PPC

As a marketing agency owner, I've had many clients who have asked me the same question: "Do people really click on Google Ads?" It's a valid concern, as investing in Google Ads can be a significant expense. However, the short answer is yes, people do click on Google Ads. In fact, according to a survey by Clutch, 75% of people say paid search ads make it easier to find the information they are searching for on a...

by
Share
0
0
Google, Google Ads, Paid Marketing, PPC

Google Ads can be an effective way to drive traffic and leads to your website, but to get a higher ROI, you need to focus on creating highly relevant and engaging ads, targeting the right keywords and audience, optimizing for mobile, and tracking and adjusting your performance over time. Here are some tips to help you get a higher ROI on your Google Ads investment. Focus on high-value keywords: One of the most important factors when it...

by
Share
0
0
Google, Google Ads, Paid Marketing, PPC

Reducing low quality clicks from Google Ads and spam form submissions can be a challenge, but there are a few strategies that you can use to minimize these issues: Use negative keywords: One of the best ways to reduce low quality clicks is to use negative keywords. Negative keywords are keywords that you don't want your ads to show for. For example, if you're a luxury car dealer, you might want to exclude keywords like "cheap" or...

by
Share
0
0
Bing, Facebook Ads, Google Ads, Google Adwords, Paid Marketing, PPC

The world is currently battling the Corona Virus pandemic that has spread rapidly across the world within a few months. Societies have had to adapt to new ways of life with authorities locking down many industries and restricting international travel. Life as we knew it has changed rapidly with people encouraged to wear face masks when out in public and observe social distancing where possible. With these changes, some businesses have been adversely affected. Many industries have...

by
Share
0
0
Google Ads, Paid Marketing, PPC

The two most important things for every Google AdWords account are increasing your conversion rate and reducing the cost of each conversion. Investing more money helps with the former but without the latter, your business will lose money overall. To help prevent that, these tips will teach you how to make your AdWords investment work harder on your behalf so you can earn more without spending more. Work Backwards from the Point of Purchase Working backwards, or reverse engineering...

by
Share
0
0
Google Ads, PPC, PPC Metrics

When it comes to marketing and/or advertising an online business, there are a few things that you will need to prioritize. But as you do this, you should also take into account the kind of ROI (return on investment) you will get from your campaign. It is especially true if you will spend some money on different forms of advertising. If you notice a decline in the performance of your Google Ads, you can institute some minor...

by
Share
0
0
LinkedIn, Paid Marketing, PPC

LinkedIn is a digital social platform designed for professional networking. While this social networking platform is commonly used in building professional connections, it is also a very useful advertising tool. In addition to having other online marketing tools such as Google, Twitter, and Facebook, marketers can also use LinkedIn as an advertising tool. LinkedIn provides an audience with business professional from different sectors. Therefore, marketers who would like their adverts to reach business professionals can use LinkedIn...

by
Share
Next Page »
Search South
The Google AdWords experts, producing more leads for your business.

01962 736372 / 0207 9932096

London & Hampshire

Mon - Fri 9.00 - 5.30

Newsletter

Copyright 2019 © Search-South.com Limited   Privacy