Many digital marketing agency clients seek out a local agency and we find this to be the case with SEO Hampshire requirements. There's a lot of sense to such an approach, since a local agency will often have an understanding of the market, an insight into the competition being faced and the ability to meet face-to-face more easily. We're fortunate to pick up referrals and word of mouth recommendations too, which also tends to mean that businesses...
Increasing online visibility can have a dramatic impact upon your business, but how should you prioritise the budget that you have available? There are a number of channels that you can seek to use, but may small business owners wonder whether they should focus on paid search or search engine optimisation. We thought that we'd begin the week by taking a closer look at the pros and cons of these two approaches. What's the difference? Paid search refers...
Good SEO is all about providing targeted visitors to your site. By focusing on getting the right people on to your site, the process can be expected to produce the enquiries, leads and sales that you require. Within the context of this approach, it's clear that it's critical to make the correct keyword selections at the outset. When considering the keywords that you intend to target, it's necessary to think carefully about the following aspects: Search volumes Many people...
There are plenty of companies offering SEO audit services, particularly since so many websites have been hit by various Google algorithm updates. Aims The key objective of any SEO audit should be to identify any existing problems with the search engine optimisation of a site. If a site has been hit by a penalty, then a complete online marketing audit should also enable the causes of such a penalty to be identified. Key Elements The main elements of the SEO...
In most SEO campaigns, it's likely that you'll have some sort of mixture of objectives. You may have identified some "quick wins" - keywords where you think that progress can be made quickly. These probably (although not always) will be terms that don't generate huge amounts of traffic. You may feel that there is a lack of competition, however, which should ensure that you can gain positioning pretty quickly. It's then likely that you'll have a set of...
Part of our role is to stay up to date with the latest search engine changes. Since the SEO scene changes pretty frequently, this is no small task! As we read information provided from various official sources, industry forums and blogs, we often see the same questions cropping up in a variety of different places. Here are some of the more common questions that arise, together with some definite answers. Q: How can I find out if a...
The start of a new year clearly brings numerous opportunities, particularly in the world of business. For those operating online, this may be a time to look again at the time, effort and money that is being associated with the SEO process. The role of Google Google's dominance of the UK search engine scene continues and shows few signs of diminishing. Although Microsoft have invested heavily in producing a higher profile for their Bing search engine, the reality...
If you're having SEO work carried out, then does it really matter where you chosen provider is located? Given that we market our services for local businesses on many occasions, it's safe to assume that we think that local knowledge really matters, but we would say that, wouldn't we?! The question is: why does it matter? Why is it more useful for a small business in Hampshire to use an SEO consultant in Winchester or Southampton, rather than...
Part of our role here at Search South involves staying up to date with the latest SEO news and trends. You may not have spotted some of the biggest headlines of recent days, so here's our guide to what's big in SEO right now. Google Shopping changes If you've missed the big news in this area, then you may not be aware that Google Shopping is about to change significantly. Many online retailers have been used to the...
In the world of SEO, it's amazing how frequently you'll hear people talking about "dominating" a particular market or sector. Is this something that's possible to achieve for a small business? The answer to that question rather depends upon your idea of what a market or sector actually consists of. If you have a small business that primarily targets customers within an area that's local to you, then it may well be realistic for you to take...