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Google Adwords, Google Adwords Guide, Home Page, Uncategorized

For those looking to plan a Pay Per Click (PPC) advertising campaign, there are a number of online tools available. But there is only one free tool that allows limitless access to data direct from Google: this helps to explain why Google’s Keyword Planner remains the number one choice for PPC professionals. With direct integration with Google AdWords, the Keyword Planner also enables new campaigns to be created more quickly and efficiently than might otherwise be the...

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SEO, Small Business SEO, Uncategorized

There are plenty of companies offering SEO audit services, particularly since so many websites have been hit by various Google algorithm updates. Aims The key objective of any SEO audit should be to identify any existing problems with the search engine optimisation of a site. If a site has been hit by a penalty, then a complete online marketing audit should also enable the causes of such a penalty to be identified. Key Elements The main elements of the SEO...

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Even those who don't have a specific budget for SEO are able to carry out some simple tasks to produce results. At the most basic level, it's clear that there are a number of tools that will enable you to monitor performance levels. Uptime Monitoring When customers arrive at your site, what are they presented with? The importance of selecting a reputable hosting company is easily overlooked and you may be relying on stats that suggest that your...

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Google, Internet Marketing, Local Search, SEO, Uncategorized

The Google Panda update hit the UK on 11 April 2011 and has been receiving some attention in the media generally. There have been plenty of headlines generated within the online community. But what's it all about and what impact has been seen so far? Let's take a closer look. What is Google Panda? Well, back in February, Google launched a major new algorithm update in the US. According to Google themselves, this change had an impact on almost...

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