Planning A Google AdWords Advertising Campaign
If you’ve never used Google AdWords before, you’re already missing out on something amazing. Because of AdWords’ natural ability to drive highly targeted, low cost leads to your website, it’s one of today’s most powerful marketing tools out there. But, before you head off to the AdWords interface and start loading up your campaign, know this: You could lose a lot of money very quickly if you don’t take the time to plan. Misplaced keywords, misunderstood filters,...