by Peter Johnson | Aug 30, 2019 | Click Through Rates, Google Ads, Home Page
If you’re looking to create a successful online marketing strategy, budget for Google Ads. They reach about 246 million unique visitors, a projected 700% ROI and 3.5 billion interactions every day. Google launched the Ads feature 2 years after it became the...
by Vanessa Simms | May 17, 2019 | Click Through Rates, Google Ads, PPC
One metric that all advertisers ought to consider working with is the CTR (Click Through Rate) of their AdWords advertisements. While it is still fine if you do not consider it an important performance indicator, it can help you know whether the strategies you have...
by Vanessa Simms | Feb 7, 2019 | Click Through Rates, PPC Metrics
Click-through rates are one of the most important data points for you to watch when running an online advertising campaign. It is a ratio, usually displayed as a percentage, which shows you the amount of people that have seen your advert, compared with the amount of...
