by Keith Barrett | Mar 9, 2026 | Google Ads, Paid Marketing, PPC
Pay-per-click (PPC) advertising has become one of the most important growth channels for e-commerce businesses. Unlike many other marketing channels, PPC offers the ability to generate immediate traffic, measure performance clearly and scale campaigns quickly when...
by Keith Barrett | Mar 2, 2026 | Google Ads, Paid Marketing, PPC
Pay Per Click (PPC) management is not one-size-fits-all. Although the platforms may be the same – whether that’s Google Ads, Microsoft Advertising or paid social channels – the way campaigns should be structured, optimised and measured differs significantly depending...
by Vanessa Simms | Jan 14, 2023 | Ecommerce, Google Ads
When running Google Ads campaigns for an ecommerce store, there are several key metrics that you should monitor to ensure the success of your campaigns and to make informed decisions about how to optimize them. Some of the most important metrics to track include:...
by Peter Johnson | Dec 14, 2018 | Conversion Rates, Ecommerce
Many online business owners may be persuaded to spend money on advertising and marketing activities; however, without monitoring the impact of marketing, the investment is akin to a stab in the dark. The current financial analysis methodologies have been developed for...
by admin | Sep 26, 2016 | Ecommerce, News In Brief
How much should you charge for delivery, what options can you make available and what sort of impact would you expect this issue to have an conversion rates, sales volumes and average order values? Lots of questions there and a recent report has highlighted that...
