by Vanessa Simms | Jan 14, 2023 | Ecommerce, Google Ads
When running Google Ads campaigns for an ecommerce store, there are several key metrics that you should monitor to ensure the success of your campaigns and to make informed decisions about how to optimize them. Some of the most important metrics to track include:...
by Peter Johnson | Dec 14, 2018 | Conversion Rates, Ecommerce
Many online business owners may be persuaded to spend money on advertising and marketing activities; however, without monitoring the impact of marketing, the investment is akin to a stab in the dark. The current financial analysis methodologies have been developed for...
by admin | Sep 26, 2016 | Ecommerce, News In Brief
How much should you charge for delivery, what options can you make available and what sort of impact would you expect this issue to have an conversion rates, sales volumes and average order values? Lots of questions there and a recent report has highlighted that...
by admin | Jul 1, 2016 | Home Page
More is bought and sold online in the UK than in any other nation in Europe. What’s the secret to the UK’s e-commerce success story? Over the coming weeks, we’re going to be taking a closer look at the history of online sales in the UK. We’ll examine the key...
by admin | Jan 15, 2016 | Internet Marketing
How much of an impact is e-commerce having within the UK economy? How many millions of pounds are being spent online each year? They say that a picture is worth a thousand words and we certainly believe that this image tells its own story: Follow our series on the...
