The UK e-commerce success story

More is bought and sold online in the UK than in any other nation in Europe. What’s the secret to the UK’s e-commerce success story? Over the coming weeks, we’re going to be taking a closer look at the history of online sales in the UK. We’ll examine the key...

Conversion Rates explained

Conversion rates play a central role within online marketing, but why are they so important? In this blog post, we’d like to take a look at the meaning of the term, together with some practical examples of why you should pay attention to your conversion rate...