Enhanced CPC is changing: what does it mean for you?
Within any Google AdWords account, at the top right of the screen, there is a section where the advertiser gets to see the latest notifications. In recent days, you may have seen this appearing in this spot: So what does this notification mean? In this blog post, we'll be offering a full explanation. Bidding strategies There are various ways of bidding within any Google AdWords campaign, but many advertisers are perhaps most familiar with the method that is known...