Do Facebook Ads Work?

s a digital marketing expert, I’ve been asked the question countless times: do Facebook ads work? It’s a valid concern, as investing in Facebook ads can be a significant expense. However, the short answer is yes, Facebook ads can be highly effective when...

Facebook Ads: What are they all about?

Facebook Ads are bought based on an auction model. Advertisers are charged per click, impression, or actions. There are many formats available to advertisers. You will learn about the options that exist in the Facebook Ads ecosystem in this guide. Facebook allows you...

Your Facebook data: should you be worried?

No doubt you’ll already have heard about the latest, and some would say biggest, scandal to hit social media company Facebook. In an exposé made by the Guardian newspaper it was revealed that the data of around 85 million of its users was acquired unethically by...