Facebook Custom Audiences: Why They Matter And How To Use Them
For both big brands and small businesses, Facebook is an advertising goldmine. With access to all of the 2.2 billion users currently active on the platform, there are few marketing tools that can pack a punch quite as impressive as this social network. Last year, for the first time, the number of Facebook advertisers passed the five million mark, proving just how widespread this marketing stream has become. This growth has been exponential, ramping up around 50...